ARCHIVED FORUM -- March 2012 to February 2022READ ONLY FORUM
This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022
A positive feature on B&O Play - in terms of increasing sales, quality etc but not a huge amount of new info:
http://www.telegraph.co.uk/technology/news/11593787/BandO-Play-a-grown-up-audio-brand-for-the-smartphone-generation.html
Dave.
Very nice article but the usual problem opening as usual...
"B&O Play may only be a three-year-old brand, but it is already helping Danish audio company Bang & Olufsen to shed its stuffy image and attract a new generation of music lovers."
Would be nice to see bright coloured B&O PLAY stores in major cities as the brand seems to be the athletic Grandson of the BANG&OLUFSEN brand.
Ducati are doing an amazing job branding wise with their new Scrambler Ducati which is aimed at a new market!
Paul W: Very nice article but the usual problem opening as usual... "B&O Play may only be a three-year-old brand, but it is already helping Danish audio company Bang & Olufsen to shed its stuffy image and attract a new generation of music lovers." Would be nice to see bright coloured B&O PLAY stores in major cities as the brand seems to be the athletic Grandson of the BANG&OLUFSEN brand. Ducati are doing an amazing job branding wise with their new Scrambler Ducati which is aimed at a new market!
I think VW has enough brands now Paul!
piech probably suggested taking over B&O but he's gone now.
Beo Century ,Beoplay V1, Beocenter 6, Ex-Beolit 12, Beotime , A8. Beolit 15 , Form 2i , Beolab 2000, Beoplay A3.Beosound 1
Yes Ducati has great bike at a great price with other branding like jackets,Helmits,Stickers ect
on the Scrambler Bike.
Maybe B&O could make Play items like that,Teeshirts,jumpers ect with their logo on it!
Exactly BV7 you know exactly what I mean, with the Scrambler, they are aiming at the skate boarder, surfer, the first bike ever and they've really got the brand made into a lifestyle - a bit like when the MINI from BMW first launched, although now, that brand has become so diluted that it's lost the original DNA.
Haha yes Simon, I was shocked to learn that Audi had bought Ducati a few years ago although my biker pals tell me that it's been a good thing as bike reliability has improved :)
I really wish B&O well with the BeoLit 15 and look forward to a play version and rival to SONOS.