Genelec in a B&O lab

This blurb doesn’t do a very good job at explaining what this sphere actually does, but it’s still interesting:

https://www.genelec.com/bang-olufsen-chooses-genelec-its-virtual-reality-laboratory

Cool - now this is very B&O!

It simulates how different loudspeakers sound in a certain environment and how one loudspeaker sounds in any environment. Pretty damn amazing!

....and sounds amazing.

MM

....and sounds amazing.

MM

Reminds me of the old project using the Cube with the Technical University of Denmark where they used orange fishing net float balls with Kef Uni-Q drivers in them to do research on sound fields and perception. Would imagine the results of that went a long way in the implementation of the s/w for this setup.