ARCHIVED FORUM -- March 2012 to February 2022READ ONLY FORUM
This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022
Although there is a Saab thread in the lifestyle section, I thought that these comments from 3 1/2 years ago, just before it all went pear shaped again for Saab, were of general interest regarding the markets that Saab and B&O should be focussing on.
(Warning, the link includes references to Apple and yuppies........)
http://www.saabhistory.com/2010/05/22/saab-targeting-bang-olufsen-demographic/
The 1991 B&O corporate aims are listed:
1. Authenticity – bringing the greatest achievable results to the consumer.2. Autovisuality – B&O corporate identity exists within the designs of the products they create.3. Credibility -Don’t oversell the product through marketing and discounts. Instead let the beauty and quality of the product speak for itself.4. Domesticity – Create a product that is capable of being used by everyone. Make the product look simple and sleek and not overtly displaying its technological prowess.5. Essentiality – Don’t overburden the systems with unnecessary additions. Only provide the user the basic functions that they need. “Less is more.”6. Inventiveness – Creating something unseen by the market. Making something that the consumer didn’t even know they have to have until they saw it.7. Selectivity – Do not create for the masses, instead design for those customers considered to be high-end audiophiles
Do B&O still follow these aims?
Graham
Certainly wouldn't have guessed No. 7!!
I get the "not-for-the-masses" bit, but it completely slipped me by that they were aiming for the "high-end audiophile".....the marketeers must have been particularly obscure on that one!
Ban boring signatures!
Number 5 is what Steve Jobs did at Apple...
x:________________________
Jonathan: Number 5 is what Steve Jobs did at Apple...
Also number 6
BeoNut since '75
No they don't follow that list.
It is from 1991, but I think they stopped following that list a long time ago.
Too long to list....