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Interesting new B&O advert

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moxxey
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moxxey Posted: Sun, Dec 8 2013 9:59 AM

B&O is advertising in the Sunday Times today. That won't come cheap.

Interesting advert. They show one TV scenario on the left with speakers, cables etc, a BV11 on the right, no cables, no speakers, on a wall, with "do you want to live like this? Or like this?", highlighting £1300 off a new BV11.

Quite arrogant for B&O, but it might work. They must have a new advertising agency.

bayerische
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So not even power cords are a must then...

 

Great, where can I sign? Big Smile

Too long to list.... 

moxxey
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moxxey replied on Sun, Dec 8 2013 10:04 AM

bayerische:

So not even power cords are a must then...

They are hidden in the wall, no? I though that was the point of a wall-based installation. All cables are hidden.

wonderfulelectric
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Horrible! 

And not in keeping with the times we are in. First of all plenty know about minimalist TVs and there are quite a number TVs that will produce great sound without the help of external boxes already so... 

Very early 90s advert and very low brow. 

 

Premiumverum
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Not as new a stratgy as you might think! There used to be a picture somewhere on the internet of a beovision 1 compared to a stack of 1 CRT TV, 2 bookshelf loudspeakers, and a stereo receiver and amp. Cant find it anymore, maybe someone on the forum still has it somewhere?

 

I think this is one of the strong points of B&O, simple, elegant, lots of quality functions in one good looking device. Smart to advertise highlighting this.

 

bayerische
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moxxey:

bayerische:

So not even power cords are a must then...

They are hidden in the wall, no? I though that was the point of a wall-based installation. All cables are hidden.

It was a bit sarcastic from my point.

 

Truth is any make can have a "seamless install". Say a professional install of B&W speakers... Or the high-end American style home theaters, not much B&O there, but not one piece of equipment showing.   

Most B&O setups we see here on beoworld are cluttered with cables, so "no-cables" isn't something that comes automatically with a B&O purchase. My TV has tens' of cables behind it, and while it would be possible to hid it all in the wall behind it, that's an enterprise I'm not going to start with.

 

I've never liked this selling "trick" from B&O, because that's basically what it is. Your custom installation at home with no cables showing will most likely cost more than the TV and speakers.  I'm sure the ad didn't mention the products are actually vastly cable dependent, and pictured is a custom installation at the cost of £X.000?

 

 

Too long to list.... 

MartinW
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MartinW replied on Sun, Dec 8 2013 11:33 AM
But custom install is what B&O are all about - thats why they only sell from a network of approved dealers.
wonderfulelectric
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bayerische:

moxxey:

bayerische:

So not even power cords are a must then...

They are hidden in the wall, no? I though that was the point of a wall-based installation. All cables are hidden.

It was a bit sarcastic from my point.

 

Truth is any make can have a "seamless install". Say a professional install of B&W speakers... Or the high-end American style home theaters, not much B&O there, but not one piece of equipment showing.   

Most B&O setups we see here on beoworld are cluttered with cables, so "no-cables" isn't something that comes automatically with a B&O purchase. My TV has tens' of cables behind it, and while it would be possible to hid it all in the wall behind it, that's an enterprise I'm not going to start with.

 

I've never liked this selling "trick" from B&O, because that's basically what it is. Your custom installation at home with no cables showing will most likely cost more than the TV and speakers.  I'm sure the ad didn't mention the products are actually vastly cable dependent, and pictured is a custom installation at the cost of £X.000?

 

 

Yup that's also one of the points I made before. B&O is meant to be seen. B&O should focus on easy installation and not hidden installation. People who do so much preplanning on the electronic aspect of a house usually wouldn't get B&O. 

MartinW
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MartinW replied on Sun, Dec 8 2013 11:39 AM
wonderfulelectric:

Yup that's also one of the points I made before. B&O is meant to be seen. B&O should focus on easy installation and not hidden installation. People who do so much preplanning on the electronic aspect of a house usually wouldn't get B&O.

I think the opposite is true. No idea why you would think that. People who don't want to see cables, would be perfect to consider B&O which uses the minimum amount of extra equipment and is (usually) installed by professionals who should ensure that the installation is visually free of cables.
bayerische
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MartinW:
But custom install is what B&O are all about - thats why they only sell from a network of approved dealers.

And yet we see so few custom installs on beoworld...

Too long to list.... 

Simonbeo
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Simonbeo replied on Sun, Dec 8 2013 12:44 PM

Custom install comes with new rather than used B&O?

I'm pleased with our V 1.  I simply came back from work and it had been installed by the shop. No idea what it took . But it took 3 hrs plus !

Beo Century ,Beoplay V1, Beocenter 6, Ex-Beolit 12, Beotime , A8. Beolit 15 , Form 2i , Beolab 2000, Beoplay A3.Beosound 1

tournedos
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bayerische:
And yet we see so few custom installs on beoworld...

Most of the folks who come here to post want to either

  1. discuss problems with installation or setup
  2. discuss all things B&O since they view it as a hobby

Group 1 doesn't usually include people who order custom installations, because everything has been already done for them by somebody else. Group 2 doesn't usually order custom installations because they want to do things themselves, or don't even attempt to hide the cabling in the walls because they have no idea which speakers or systems they might be using next week. What I'm trying to say is that the typical group of people that would order a custom installation and the typical group of people that want to post them on the internet might not intersect that much.

What's left to view here on Beoworld? Messy installations, some great installations, and everything in between. I'd like to claim that I see a lot more messy installations on non-B&O forums, because B&O fans generally are interested in how things look.

--mika

Razlaw
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Razlaw replied on Sun, Dec 8 2013 2:12 PM

tournedos:

bayerische:
...

Most of the folks who come here to post want to either

  1. discuss problems with installation or setup
  2. discuss all things B&O since they view it as a hobby

Group 1 doesn't usually include people who order custom installations, because everything has been already done for them by somebody else. Group 2 doesn't usually order custom installations because they want to do things themselves, or don't even attempt to hide the cabling in the walls because they have no idea which speakers or systems they might be using next week. What I'm trying to say is that the typical group of people that would order a custom installation and the typical group of people that want to post them on the internet might not intersect that much.

+1

 

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Simonbeo
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Well summarised. Our new beoccenter6 is my first used B&O purchase and its 

taki

ng a log time to get it installed myself and shows why there's  a big markup on B&O for the installation which gives you a finished  product without needing to think too much

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Simonbeo
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A bit like trying to post on the iPod  because your son has got the ipad

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symmes
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symmes replied on Sun, Dec 8 2013 2:53 PM

I am glad B&O is working on WISA speakers, downloadable PUC and update, and easily integrates things like ATV and ROKU. The fewer cables, the lower the price on install, as any ninny can nicely manage the few that are left.  Hanging TVs correctly and managing infrastructure, not so easy. I cannot imagine what it will be like 20 years from now!  

As far as ads go, I am in interior design and renovation and can't remember seeing a professional bathroom ad showing the toilet paper or kitchen ad with an appliance plug.  It would be very American for there to be a class action lawsuit advertised on TV for millions of dollars claiming fraud because customers were duped into believing their thousands of watt drawing a/v equipment was powered by batteries.

I hope I live long enough to see live action sport holograms in my den.

Simonbeo
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You're selling the dream , just like a car sketch with 21" wheels and a roof drop to sell the theme.

so , no toilet paper!

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vikinger
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The John Lewis tech catalogue for Christmas features an A9 that appears to have a hard shell perforated fret with the B&O logo in the centre.

I can't see that variation on the bang-olufsen.com BeoPlay website. Talking of the website the majority of the A9 views are of the rear of the system, and it's a very buggy slideshow when viewing on an iPad.

Graham

Jeff
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Jeff replied on Sun, Dec 8 2013 4:53 PM

I think wireless is an outstanding move for  B&O, and the kind of look they provide. Plus it's the way to go for more complex installs involving 5/7.1 setups. I am finishing up my install, and you can't see my wiring, other than the speaker wires to the BL8000, using the B&O black wire covers. I hung the TV and ran wires in a cable cover, as my walls are a bear to run wires thru and I cheaped out and installed it myself. I think it's nice and clean looking, inside the cabinets, not so much!

We discussed the lack of living accessories in pictures in the Minimalism thread if I recall. I love the pictures and the look of the rooms I see in magazines and design books, clean and perfect, but unliveable unless you are a statue. As symmes says, no TP, no tissue boxes, nothing like that. I find that an impossible ideal when actually living in a house, especially with a messy wife that leaves knitting laying around. 

The house I have now was designed by my late father-in-law back in the early 60's, very mid century modern. It was actually shown in an Architectural Digest back then, and he told me how they went about photographing it. First they came in and removed most of the furniture in each room, some they took all of it out, and replaced it with stuff they brought in. They removed everything else, and added a few strategically placed vases of beautiful flowers. Then they photographed it. I don't know where the pictures are but I remember seeing them a couple of decades ago when he showed them to me, quite a difference from how the house looked being lived in by a family of 6. 

Since I have nearly constant allergies, believe me I have tissue boxes, however I cover them with a more attractive box. Mostly i use ones I got at a Scandanavian furniture store, dark gray sides with brushed aluminum tops, wonder why I found those appealing? It was funny when I bought them, we were wandering around looking at the store, mostly being ignored by the helpful sales staff. I am and have always been a lab rat, and a diver, so jeans, sneakers, and such were and are my attire of choice. Guess I didn't look rich. I turned to my wife and said "look at these tissue box covers...they'd look great next to the B&O phones we have." Suddenly, after overhearing my B&O comment, we got plenty of attention from the sales droids. Oddly enough!

B&O is selling a design ideal, same as any high end furhiture, cabinet, or other company advertising in design magazines. And they can get closer to no wires than most other companies with the new TVs with streaming, Spotify, wireless, etc. Yea you can do it with more proletarian components, but you have to hide a lot more wires. So, great ad IMO.

Jeff

I'm afraid I'm recovering from the BeoVirus. Sad

MartinW
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MartinW replied on Sun, Dec 8 2013 5:14 PM
Hi Graham, it looks like that when a strong light hits the fret such as strong sunlight or a camera flash. Its actually quite cool!
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Razlaw replied on Sun, Dec 8 2013 6:14 PM
A friend was at the local Audi dealer recently. They had an A9 on display along with a large sign advertising B and O for both the home and in Audis

Seems as if B and O is trying new advertising.

I recall seeing an ad recently for B and O contrasting the ugly boxes and wires of other brands with the clean install of a BV11. Very good very classy advertisement.

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elephant
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vikinger:

The John Lewis tech catalogue for Christmas features an A9 that appears to have a hard shell perforated fret with the B&O logo in the centre.

I can't see that variation on the bang-olufsen.com BeoPlay website. Talking of the website the majority of the A9 views are of the rear of the system, and it's a very buggy slideshow when viewing on an iPad.

Graham

That's an A9 without its clothing ... 

BeoNut since '75

Millemissen
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This advert runs in danish television as well.

(For most of us) nothing special or new about that.

Just saying that with a Bang & Olufsen TV you get a complete solution.

With exellent sound (and more...) built-in - no extra boxes/wires needed....

....and that you get this huge pricereduction, if you buy now!!!

 

No need to hide this fact - it is exactly what we like about the brand.

 

Greetings MM

 

There is a tv - and there is a BV

moxxey
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moxxey replied on Sun, Dec 8 2013 8:37 PM

Millemissen:

This advert runs in danish television as well.

No, this advert isn't a TV ad, it's a side-by-side comparison in a newspaper. Simple, basic, a bit arrogant. I actually quite like the ad, it stands out, that's for sure. Only snag for me is that the BV11 doesn't actually look hugely visually compelling (white wall, silver fret etc) - B&O has better BV10/BV11 photography on their website!

Just noticed, this page has the photo in the advert: http://www.bang-olufsen.com/en/offer

But there's better photography, on the BV10 page: http://www.bang-olufsen.com/en/picture/beovision-10

The interview with Marco Evaristti had photography which encouraged me to buy the BV10-32. Really liked how it integrated in his room, plus the orange fret (I think I'm the only person who likes the orange fret ;).

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Btw we've got this in the en-suite. I just realised how similar it is to a certain brand of speaker stand !

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Jeff replied on Sun, Dec 8 2013 9:45 PM

And it's wireless!

Jeff

I'm afraid I'm recovering from the BeoVirus. Sad

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Simonbeo:

Btw we've got this in the en-suite. I just realised how similar it is to a certain brand of speaker stand !

Please don't give TM any ideas or else we might have another sub brand....

BeoWipe
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Simonbeo replied on Sun, Dec 8 2013 10:03 PM

Beolav 2

 

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Steffen replied on Sun, Dec 8 2013 10:07 PM

moxxey:

No, this advert isn't a TV ad, it's a side-by-side comparison in a newspaper. Simple, basic, a bit arrogant. I actually quite like the ad, it stands out, that's for sure. Only snag for me is that the BV11 doesn't actually look hugely visually compelling (white wall, silver fret etc) - B&O has better BV10/BV11 photography on their website!

Just noticed, this page has the photo in the advert: http://www.bang-olufsen.com/en/offer

But there's better photography, on the BV10 page: http://www.bang-olufsen.com/en/picture/beovision-10

But your links show excactly the TV ad that Millemissen is referring to...(and the Photo is from that)

moxxey
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moxxey replied on Sun, Dec 8 2013 10:59 PM

Steffen:

But your links show excactly the TV ad that Millemissen is referring to...(and the Photo is from that)

I've not seen a TV advert, so have no idea over the content. The advert I was referring to was on printed paper, using the above photo. My point was not whether the advert is on TV or on paper (frankly who cares, that's not the point, it's irrelevant), it's the content and message it's trying to portray. Whether the message (in either advert) works, hence the photo link! I didn't think that photo in the advert was that inspirational.

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Razlaw replied on Sun, Dec 8 2013 11:15 PM

Steffen:

 

 

 

 

But your links show excactly the TV ad that Millemissen is referring to...)

Just watched the commercial on the B and O web page. Great commercial. Beautiful portrayal of the BV11. Liked the commercial very much.

 

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Right message, but poorly executed in my book.

To us, we know what message is being portrayed, but a lay man won't get the TV disappearing relevance. I have already asked a few friends to see it, and the only message they got was that there is a trade in deal at the moment.

If the individual parts had been absorbed in to the 11, a clearer message would have been portrayed.

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Steffen replied on Mon, Dec 9 2013 2:40 AM

moxxey:
I've not seen a TV advert, so have no idea over the content.

I know you were referring to a printed advert.

Sorry. I don't want to be nitpicking on this. But if you say that you haven't seen the TV advert and have no idea over the content, I was just telling you that you can see it on the webpage that you're linking to...

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Yes, it was the TV advert I was referring to.

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bayerische
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Chris Townsend:

 

If the individual parts had been absorbed in to the 11, a clearer message would have been portrayed.

That would have been a great idea! I can imagine the non-B&O user not knowing your TV can contain all those pieces of electronics. Although I hope there wasn't a Blu-Ray player in the image or TV advert. Stick out tongue

Too long to list.... 

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