Bang & Olufsen aims to build technology products you won't need to trade in..Hmmm

Hmm is that possable?  What do you Think?

http://www.chicagotribune.com/bluesky/originals/chi-kathy-thornton-bias-bang-olufsen-bsi-story.html

Lee's f***ed then

Yep and He wont want to sell Either as he will want to keep them himself   Think B&O

are Dreaming again?  As Tec and Stuff Moves Forward and if nobody Bought then youdon't have a Business.

I think it's foremost that they need to get their reliability and craftsmanship sorted before anything else. Look at poor Michael, spending over 7K on a TV and it's falling to pieces. Airplay problems of BeoLit12s and A8s etc.

I'm now in the position to buy a BV11-40 as the price is a little more realistic for me BUT my criteria is that I want it to be working perfectly in 10-15 years time just like my old Panasonic one. I know that if I bought a Panasonic for 1K, the chances are it'll still be performing superbly in 10 years time, I'm not convinced that if I bought a v11, it would be! And that's the dilemma that i'm faced with. If it was to be unreliable i'd sue B&O and immediately demand a refund from the dealer. B&O is rediculously priced and for me, I'd expect 100% perfection for that kind of money especially if I can buy reliability for a quarter of that price.

I had my fingers badly burnt with my Century experience and once a brand fails, it's very hard to turn it around in my books.

B&O's been making iPhones for 89 years. OK.

 

The article isn't very good. 

 

Or B&O's CEO of NA haven't even bothered to flip trough Spark to Icon. 

One should have to guess about operation and features as much as we've had to. Minimalist instructions are tiring, to say the least. And technology will no doubt more at an ever faster pace. So that expensive TV better be pretty ready to go, right from the start. TV lifespans will be 5-7 years, driven by technology. Forget the days of 15 year old TVs, No one will want them. Witness the original Avant.

I dont think  she means that literally some spesific device will last forever and thus dont need to trade in. Even B&O cant do anything to laws of physics.

(neither can Apple... The sleekness and the thinness of the iPhone and the tactile nature, those were things, not iPhone itself B&O has made)

the problem as I see it is that the iPhone crowd today doesn't really listen to music. even if they are high end folk, they are not going to pay 17 or so grand for a pair of speakers. I bought my M100s new in the late 70"s. when I purchased them the B&O dealer told me not to purchase a B&O receiver to go with them because, they didn't really build a big enough receiver to run them. it turns out they were right. the speaker grill pins broke so often that i finally bought a whole box of them. the adjustment screws and bumpers on the back of the speakers punched-out into the cabinet. I still love these speakers and they will be here until I pass on. but I have a pair of macs that have been here two year less and have never had any problems except for form rot which happened to the B&Os also. back in those days a person could work a little harder and save a little more and buy a very fine speaker. what I called top of the line. the price today is not that attainable. these high minded exclusivity and design ideas are not that popular today. they need to build them to sound great. then build them rock solid and looking perfect. we had a store here in Memphis. I know, not a lofty place to be but I really think B&O needs to think about making new customers. as for the lady being interviewed, she's a forty year old empty nester that said, her parents owned B&O. why didn't they ask her, did you and if not why not. let B&O live on ," we hope".

rt                                                                                                

       

 

I had to read that interview twice looking for the points made in the comments above.

Maybe the original has been re-edited, but I saw nothing wrong with the interview. There's certainly nothing wrong with aiming for good design that will be acceptable for 15 years plus. I think such an approach is what enables people like Lee to stay in business rather than the opposite.

Graham

Just to add that the original post heading is truncated on my iPad to read 'Bang & Olufsen aims to build products you won't need..'

Graham