Buy BL90 and get BV85 for free - why?

If you google Beolab 90 an advert appears for an authorised Spanish dealer offering a free Beovision 85 if you buy a pair of Beolab 90s.

The BL90 is £54,000 and the Beovision is £18250. That means a dealer is probably losing £10000-11000 on a pair of Beolab 90s.

I'm guessing that the cost price to buy these speakers as a dealer for cost price is 50% of (£54k minus 20% VAT = £43k) equalling £21500.

Why on earth would they start doing offers on such a new B&O product?

Offers are usually advertised when a product approaches end of line...?

Dealer may be end of line?

Also heard via a friend of a friends associate buddy that in the U.K., the BL90 will be £61k, Jan 1, 2017

 

 

 

On the other hand B&O planning 10%price increase for the U.K. !!?i

On the other hand B&O planning 10%price increase for the U.K. !!?i

On the other hand B&O planning 10%price increase for the U.K. !!?i

On the other hand B&O planning 10%price increase for the U.K. !!?i

Maybe BV Avant 85 is end of life.

That quiet a jump for a brand that is not selling as much as it use to

BeoGreg:

Maybe BV Avant 85 is end of life.

ed7:

On the other hand B&O planning 10%price increase for the U.K. !!?i

I wonder why...