ARCHIVED FORUM -- March 2012 to February 2022READ ONLY FORUM
This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022
Looks like our friends in Struer had a good financial year.
Presentation:
https://www.bang-olufsen.com/~/mediaV3/corporate/investors/annual-report-2018-18/ar-2017-18-webcast-12july2018vf.pdf
Annual Report:
https://www.bang-olufsen.com/~/mediaV3/corporate/investors/annual-report-2018-18/bo-ar17-18-uk.pdf
Also.. Effective 1st June 2018 the BeoPlay brand is fully integrated into, again, one single brandname: Bang & Olufsen.
Karel.
kuyttendaele: Also.. Effective 1st June 2018 the BeoPlay brand is fully integrated into, again, one single brandname: Bang & Olufsen.
Great news on the results. I also notice this from the PDF:
Strengthen internal eCom capabilities
Introduce new eCom platform in Spring 2019
Overall, a very positive report. Good to see B&O back in profit and on target to continue growth.
Kind regards, Steve.
Steve.
www.soundsheavenly.com
Founder of Sounds Heavenly Cables and Brand Ambassador for Bang & Olufsen
Sounds Heavenly are proud to sponsor BeoWorld!
Please check out my YouTube channel at https://youtube.com/soundsheavenlycables
Aussie Michael:A good financial year because costs were cut ? Stores were closed? Agency arrangements were made ? (Ie new agency for Australia) TV division was axed I do hope continued success for the company.
BeoNut since '75
"Become the most desired brand..."
By definition, you desire what you don't have. Once you have it, the desire is gone.
Does this means more expensive products, so that less people can have them and keep the desire high? How can this approach leverage profits?
KMA
B&O product history since 1991: Ridiculously long to list in a signature.
kuyttendaele:Looks like our friends in Struer had a good financial year. Presentation: https://www.bang-olufsen.com/~/mediaV3/corporate/investors/annual-report-2018-18/ar-2017-18-webcast-12july2018vf.pdf Annual Report: https://www.bang-olufsen.com/~/mediaV3/corporate/investors/annual-report-2018-18/bo-ar17-18-uk.pdf Also.. Effective 1st June 2018 the BeoPlay brand is fully integrated into, again, one single brandname: Bang & Olufsen. Karel.
Beolab 28s Beolab 9s Beolab 12-3s Beolab 1s Beolab 6000s 2 pairs Beolab 4000s Beovision 7-55 Beovision 10-40 Beoplay V1 32 inch Beovision Avant 32 inch Beosound 1 (CD player) Beosound 3000 Beosound 5 Core Essence MKII Beoplay M5
Overall looking good!
51% of the revenue was made in Europe, but 0% growth in Europe...
I find these few lines the most interesting:
"Bang & Olufsen’s future product strategy will result in a product portfolio with fewer launches and higher anticipated sales volumes per launch"
One can only hope that this means that they will actually go back to making products that last a little longer than they have done lately. Going to be interesting to see how they would do that considering the speed of innovation in the business.
Where Bang & Olufsen is heading - as a brand
(Click the pic)
There is a tv - and there is a BV
So, in effect: Portable, Multiroom, and Stand Alone
Saxpy: "Bang & Olufsen’s future product strategy will result in a product portfolio with fewer launches and higher anticipated sales volumes per launch"
They already did that before... the era of the BeoSound Ouverture, BeoSound 9000, (original) Avant, BL6000 & BL8000.. after the launch of these product relatively no new products were released for a couple of years...
Karel
Aussie Michael: So, in effect: Portable, Multiroom, and Stand Alone
Well - rather:
Portable (bluetooth speakers, headphones)
Moveable (multiroom BeoSounds)
Stationary (multiroom BeoSound, BV - and what comes next - plus speakers)
I find it good, that they cleared up the mess of having NL/BeoSound products in the BeoPlay range along with the portable products.
MM
Interesting and enlightening plan there.
There seems to be a focus and a direction strategically now. The emphasis on collaborations was positive too.
Solid contribution from the TV business too, can’t see that being cut anytime soon. And positive acknowledgement over UX/UI consistency - will we see B&O skinned webOS TV interface soon? And curtains?
All in all, very encouraging. I’ll go over the financials when I have a minute!
As a bit of a thicky - If it's all beer and skittles why have the Top Brass cashed in and naffed off?
Ban boring signatures!
Puncher:As a bit of a thicky - If it's all beer and skittles why have the Top Brass cashed in and naffed off? Ban boring signatures!
Now, now Puncher!
Could you upload a screenshot of the directors’ deals? I can only see holdings for 2015/16. Am on mobile so somewhat cumbersome.
Trebbles all round if you can!
Puncher: As a bit of a thicky - If it's all beer and skittles why have the Top Brass cashed in and naffed off?
Sorry Puncher, but that's a very negative typically cynical British view on business. That management are only at a company to a) look after themselves, b) make sure they are financially setup for life and c) quick to jump ship when things go pear-shaped.
9
My apologies, I was thinking of Tue when I wrote this and having checked he went in June 2016! - where has 2 years gone???
Personal sorry to Henrik, I'll get the beers while you reset the skittles!
I find it almost hilarious to read on the report:
"Bang & Olufsen aspires to become the most desired audio brand in the world".
Er.. where are the audio systems? Look at the website, you'll see.. BeoSound Core. Is that supposed to be an audio masterpiece? There are now almost 10 different types of earphones/headphones, and ironically, none of the BeoVisions and BeoSounds has connections for them. And no Bluetooth transmitters either.
And BeoSound Shape must be the most expensive mono sound system in the universe..
Sorry but they still have to convince me to buy anything in the current range, especially now that 75% of the products under the B&O name will be made in China.
Puncher:I'll get the beers while you reset the skittles!
Puncher: 9 Puncher: As a bit of a thicky - If it's all beer and skittles why have the Top Brass cashed in and naffed off? My apologies, I was thinking of Tue when I wrote this and having checked he went in June 2016! - where has 2 years gone??? Personal sorry to Henrik, I'll get the beers while you reset the skittles!
Why apologise? The CEO has been 2 years, the CIO less than a year, and the CFO just resigned. Just because a comment is a bit cynical, doesn't mean it's not true. And just because some take a Pollyanna view, doesn't mean they are right.
Sparkle Tech own somewhat less than 20% of B&O and it is owned 100% by Qi Jianhong. Sparkle Corporation own the rights to all B&O distribution in PRC. The manufacturing is owned by Chinese companies. Rest assured Qi Jianhong is one of B&Os "Gang of Four", and that he knows how to make money. B&O could do more just in China and the cities rich Chinese inhabit than they have ever done worldwide.
Them buying back shares means something.
But on another note, I would love to see the breakdown of where these 1000 employees actually work and what they do.