ARCHIVED FORUM -- March 2012 to February 2022READ ONLY FORUM
This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022
Hello,
when listening to the latest press conferences I must say that I am beginning to doubt Tue's presentation techniques. Where is the enthusiasm?
If you want others to be passionate about your products, you must be passionate yourself - think of Steve Jobs. What you say is just one thing, it's how you say it that can really create a following.
Here's Tue presenting the Beosound Essence and in my opinion he is not doing a very good job:
http://www.youtube.com/watch?v=SGflRi7JCFU
Maybe it's just me since I have been teaching presentation techniques for quite some time but I really believe having Tue presenting this way is actually hurting the brand.
Br
Riven
My B&O products: Beosound 9000, Beosound 2300, Beosound Century, Beolab 8000, Beolab 6000, Beolab 4000 x2, Beolab 3500, Beolab 2000, Beolab 10, Beolink Active x2, Beotime, Beo5 x2, Beo4, A9 keyring x2, LC2 dimmer x6 and growing....
Where is the passion for Bang & Olufsen? Where is the excitement? Tue does not have it. He is all over the place.. He has referred back to his notes too often, who is the guy sitting on the couch? Where is the professionalism?
In Australia, there was this man, Kevin McQuay, known as Big Kev, and he was excited, and all he sold was cleaning products.. The passion was there, he loved it, and people bought the products!
http://www.youtube.com/watch?v=CTtGHZiQ2LM
I absolutely agree with you! The previous presentation I saw of him (the new beolab speakers) wasn't great either... I wonder if he's ever seen an apple keynote...
At some point he even puts his hand in his pocket
Wouter
He could learn from my CEO, best company I ever worked for (36 years now)
Brengen & Ophalen
Leslie: He could learn from my CEO, best company I ever worked for (36 years now)
Or the Volvo trucks president!
Wow! I was bored in the first 60 seconds!
This looks like a man that has been put on notice, not a man who is looking to the future of the company he leads...
x:________________________
HIs first presentations were better.
When we met him in Struer he looked dynamic and enthusiast and made a good impression.
Here he looked jet lagged, unprepared and a bit miserable.
Beoworld app with direct photo upload and emoticons.
I'm betting he has less body odor than Jobs though...
Jeff
I'm afraid I'm recovering from the BeoVirus.
Jeff: I'm betting he has less body odor than Jobs though...
Pretty much my only claim to fame is meeting Steve Jobs and Ive after the January 2002 MacWorld keynote, when they invited journalists to a quick 'behind the scenes' post-keynote floor meeting on the Apple stand, after they announced the sunflower iMac. I can't remember smelling any nasty smells, and he'd just come from a long keynote presentation ;)
Jobs seemed quite scatty to me and easily distracted! Ive was actually much more interesting to talk to, albeit in a small group.
we tend to forget there is more to design than designing.
they could have done a Samsung at CES http://www.youtube.com/watch?v=R4rMy1iA268
Guess it's worth remembering that English isn't Tue Mantoni's first language, and that this may show -- then, again, the reality of the market vs. what he thought was going to happen may be getting to him.
Looks like he was filmed with a mobile phone held below knee level! I don't think any presenter would look good in this situation. Hardly better than the technique of hidng a camera in a holdall.
Graham
vikinguk:Looks like he was filmed with a mobile phone held below knee level! I don't think any presenter would look good in this situation. Hardly better than the technique of hidng a camera in a holdall. Graham
4 beolab 5, beolab 9, beolab 10, beolab 5000, beolab 8000 mk2, beolab 6002, beolab 3500, beovision 7 55 mk2, 2 beovision 11 46 mk4, beotime, beosound ouverture, beosound essence, beoplay A8, beomaster 900 RG de luxe and the collection continues...
I agree, he could at least look happy to be there...
He's the head of the company, not a marketing assistant or trainee that doesn't care. IMO he's not even trying
Mark:If you are a CEO of a global brand you cannot allow jet lag, tiredness or anything else interfere, when it's show time you must deliver and win the audience, even in the cheap seats.
Exactly!
Jonathan: I agree, he could at least look happy to be there... He's the head of the company, not a marketing assistant or trainee that doesn't care. IMO he's not even trying
Okay.. let's look at this from a different angle.
Tue is not a "tecchie" - he's a highly trained business strategist who unfortunately for him has to be wheeled out as the company figurehead when a new product is launched. Some people are good at it, some people aren't as gifted. I don't think Tue is great at it personally and I'm sure he'd rather be looking at sales and cost projections than twiddling a dial in front of journalists who don't know how (or don't have the manners) to turn off audible message and email alerts on their phones...
I've said this before and I'll say it again - B&O need to get Geoff Martin more involved in new product launches. I know not many people on this forum have met him, but those who have will agree with me that the man is truly gifted when it comes to public speaking. Geoff has the complete package of being able to make the deepest tech sound simple, then crank up the nerd-o-meter to 11 if someone wants to do stat-battle, whilst all the time making it interesting wether you know a little or a lot. The guy has a bag of charisma in every pocket!
I'm not going to say Geoff Martin for CEO, but if they could make Geoff some kind of spokesman it'd be a giant leap forward... It's the whole Tonmeister thing which is holding him back.. LOL (joke).
Lee
Definitely, why not use someone who can show some passion. So as a CEO, he should identify this and present new products in the best possible manner at all times. If he knows he's not the best person for the presentation gig, then he should utilise the resources he has on hand rather than do it himself. I think if he's watched it back he would (read should) understand.
There are also PR companies who can be paid to represent companies...
I think we can safely say that B&O's Marketing department needs a rocket put under it
My impression is that Tue actually likes doing this as well - but maybe he should realize that he does not have to do it every time himself.
P.S. Involving Geoff in some of it isn't a bad idea at all!
MM
There is a tv - and there is a BV
Presenters who can be good at what they do sometimes make the mistake of thinking they can 'Wing it' with little preparation.
Tue's uneasy body language and need for note prompting at all the wrong moments shows that he was unprepared for the job, and the low level filming made it look ten times worse. How big was his audience? An intimate group of 6 having a conversation, or an audience of hundreds?
Rob.B: who is the guy sitting on the couch? http://www.youtube.com/watch?v=CTtGHZiQ2LM
who is the guy sitting on the couch?
The person n the couch is the US product manager. He is a very charismatic product presenter who I has been with B&O many years. He should have been the one talking as he usually is the one making the CES press briefings.
Lee: "I'm not going to say Geoff Martin for CEO, but if they could make Geoff some kind of spokesman it'd be a giant leap forward... It's the whole Tonmeister thing which is holding him back.. LOL (joke)."
But he appears to enjoy his Tonmeister role: video
Hi Räuber,
please book me for the next couple of presentations - I could use the money (for future B&O products)
Millemissen:Hi Räuber, please book me for the next couple of presentations - I could use the money (for future B&O products) MM There is a tv - and there is a BV.
I couldn't care less - he is actually a nice guy.
Putting aside Tue's presentation skills for the moment, the B&O press releases aren't much better.
They are written in English, as you'd expect them to be, but written by a Dane. Although they try, they could do with being looked over by a native English-speaking writer, before sending to the press. Some of the words and grammar doesn't quite work.
As an example "so if you’re running down for groceries the party will keep on rocking’ while you’re away."
Running down? And why the apostrophe after rocking? If they said rockin' I can see why they would use an apostrophe.
Saying "As the icing on the cake, BeoVision 12 New Generation features the new innovative TrueImageTM technology" just sounds odd.
The problem is, journalists are a bit obsessed with grammar, so it has to be as good as perfect. Or at least correct.
I did once complain to B&O's PR about their English (the above isn't so bad, I found one press release which was very poorly written, a few months ago) and they said they'd look in to it. I even suggested an English journalist who could look over the press releases before they are made final. Looks like they haven't changed their policy.
I don't know anything about this guy/these guys doing these press releases.
But as you can't be 'running down for groceries' in danish, it surely isn't just a bad translation.
I guess they mean: 'go shopping...'
In danish you could merely 'run short of groceries'
Maybe not a bad idea to have someone to look it over - although I am sure there are several different opinions on what 'correct' is.
I didn't think it was that bad, he was talking to what was, if former CES's are any indication, a room full of bloated, jet lagged, and hung over reporters. If he'd been any more dynamic he'd probably have caused some of them to keel over. Just be happy he doesn't give the kind of terrifying performances at trade shows Balmer does for Microsoft, the man can be frighteningly obsessive and over the top. Smart man, nice guy, but boy does his nerves show up in strange behavior at times.
Millemissen: Maybe not a bad idea to have someone to look it over - although I am sure there are several different opinions on what 'correct' is.
Exactly, it's more of a translation, but doesn't work in native English. I can assure you it's not correct and is slightly unprofessional. Remember a press release is aimed at the press, journalists, who work with words all day! Impressions count in the publishing business (my arena), which is what this thread is about.
I don't know, some of the gross grammatical errors and such I've seen in print news over here lately makes me wonder if there are even any editors, and if most journalists failed English classes.
I suspect that there is an over-reliance on automatic spell-checking. In my experience the checker introduces more spelling and grammatical errors than it solves. I've finally disabled my iPad spell-checker.
Vikinger - you 'put a spell on it'
We always called it Dinglish. A combination of Danish and English.
The he best one was a number of years ago with a big headline. "you can here the difference"
Now BeoSound Essence perhaps not the most exciting product to showing off. Probably why.
vikinger: I suspect that there is an over-reliance on automatic spell-checking. In my experience the checker introduces more spelling and grammatical errors than it solves. I've finally disabled my iPad spell-checker. Graham
I don't mind spell-checkers but I always have "manual" correction set, i.e. I get to approve what it's going to change, one word at a time.
Ban boring signatures!
The "autocorrect" feature on iPads is often very frustrating. There are whole threads of captured text conversations where the autocorrect has royally messed up with things with hilarious results.
But still, the purpose of allegedly professional news organizations, the thing they constantly assure us that makes them superior to the bloggers (who often seem to provide better news coverage) is the "layers and layers" of fact checkers and editors. So they say anyway. I haven't seen much evidence of such.