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Bizzare YouTube video from B&O shop .

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This post has 16 Replies | 3 Followers

Simonbeo
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Simonbeo Posted: Mon, Apr 14 2014 8:28 PM

I got emailed by chelsea b&o last week to tell me their tvs are very competitively priced including this short explanation with a nobo chart

 http://m.youtube.com/watch?v=GXpClZ3nOSI

it sounds like next month it may be true ?

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Chris Townsend
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A bit Heath Robinson maybe, but better than nothing at all. Which is what's out there at the moment.

Well done them.

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StUrrock
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StUrrock replied on Mon, Apr 14 2014 9:12 PM
Brilliantly done, B&O marketing are you listening!!

60% resale value! really?

Hereford
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Hereford replied on Mon, Apr 14 2014 9:26 PM

StUrrock:
Brilliantly done, B&O marketing are you listening!!

They are already running an ad along these lines, although much simpler: https://www.youtube.com/watch?v=RF-_iSNShIk

 

The guys from the Chelsea shop are pretty cheeky. 

StUrrock
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StUrrock replied on Mon, Apr 14 2014 9:29 PM
Hereford:

They are already running an ad along these lines, although much simpler: https://www.youtube.com/watch?v=RF-_iSNShIk

The guys from the Chelsea shop are pretty cheeky.

THEY, being B&O USA?

Hereford
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Hereford replied on Mon, Apr 14 2014 9:38 PM

StUrrock:

THEY, being B&O USA?

 

 

No, not really. That ad is running in a lot of european countries, as well as US. 

Flappo
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Flappo replied on Tue, Apr 15 2014 1:42 PM

I think they over costed an av system, you can get an amazing projector set up for less than £10k that will wipe the floor with an integrated tv like my bv11 ( My brother has one ) . But that's not why I bought it.

It's not just 'value for money'

It's the sheer bulk , complication and ugliness of the separates route.

When the bno tv is off it looks lovely , when the av system is off it looks like a branch of dixons. Not what you want in your front room imo.

9 LEE
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9 LEE replied on Tue, Apr 15 2014 2:11 PM

StUrrock:

60% resale value! really?

If you sell it a week after delivery I reckon you'll get 60% of your money back... Indifferent

When you buy new you lose the VAT and also the dealer margin - then some more than that on some products.  Different products hold their money to different percentages, but the value of B&O is when you keep it long term - that's when it makes sense.  The design of a B&O product makes it timeless to a degree, which is vital if you're going to keep something a long time.  Case in point is something like the BeoCenter 2, which is outdated in every sense - but still looks great and still retains a decent proportion of its original cost even after 10 years.  If it was Sony or the like it'd have been replaced three times over by now and would never have looked as good.

Fair play to Chelsea store though - they've made the effort to come up with an idea and actually follow it through which many dealers across the world don't..  Many would just rather sit and moan about how dead it is.

Lee

 

StUrrock
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StUrrock replied on Tue, Apr 15 2014 6:31 PM
9-LEE:

If you sell it a week after delivery I reckon you'll get 60% of your money back...

When you buy new you lose the VAT and also the dealer margin - then some more than that on some products. Different products hold their money to different percentages, but the value of B&O is when you keep it long term - that's when it makes sense. The design of a B&O product makes it timeless to a degree, which is vital if you're going to keep something a long time. Case in point is something like the BeoCenter 2, which is outdated in every sense - but still looks great and still retains a decent proportion of its original cost even after 10 years. If it was Sony or the like it'd have been replaced three times over by now and would never have looked as good.

Fair play to Chelsea store though - they've made the effort to come up with an idea and actually follow it through which many dealers across the world don't.. Many would just rather sit and moan about how dead it is.

Lee

Well said Lee!
rednik
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rednik replied on Tue, Apr 15 2014 6:56 PM

Nice idea.  As a marketing idea B O should make more of the integrated extras.

 

however, 2.5k for another brand 55" is only valid for the next few weeks until they drop.  Most brands do an all in one remote now, and if not a Control4 controller is about 1100 fitted, and gives you a lot more than a BeoVIsion.

 

sound and installation, their prices are way off.

 

taking into account the looks etc the price difference isn't huge, but to suggest the B and o is less is nonsense.  As is the claim of 60% resale after one year, never mind three.

Flappo
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Flappo replied on Tue, Apr 15 2014 7:35 PM

Maybe they'd like to agree to their 60% after 3 years and we could all trade in our old bno stuff in a few years ?

See you in 2017 bno chelsea ( if you're still open )

BeoNet84
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BeoNet84 replied on Tue, Apr 15 2014 9:20 PM

We'll I would gave to agree with them, if you sell your equipment privately like I do you will get  around 40-60% back if you have them time that is!  If you trade in or sell to second dealers you will not get near the 40% as they need to resell and make some money also. 

PhilLondon
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How weird, just this morning, while looking at another thread, I was thinking that B&O dealer should explain more what's in a B&O TV as opposed to a "normal" TV, to justify the price.

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fishta
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fishta replied on Wed, Apr 16 2014 10:33 AM

Whilst their "normal system" prices are inflated, the guys in the video who are the owners of B&O Chelsea started life as Kensington Audio Visual who are a Control4 & Crestron dealer, so they know what they are doing and I believe they also have these systems on show in the basement of their showroom. From having spoken to them before I believe they are going more for interior designers with this pitch and the typical B&O client rather than the technical clients. I am sure their turnover will be higher doing custom install over selling B&O, most custom installers turnover is a lot higher than a B&O stores due to the type of business being very different. Owning the B&O Chelsea now gives KAV a way to sell B&O screens into custom install projects, but you don't have to own a store to do this anymore thanks to the new B2B scheme that B&O have launched.

The Beonic Man
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There is resale in B&O compared to other brands but I also agree that these figures are not very realistic. It depends what client group their pitch is aimed at, and typically, B&O customers are not your every day members of the public, certainly not in terms of what people are willing to spend. How many non-B&O friends do you have that would honestly spend £2,500 on a sound bar? Let alone the price of the TV and then the stand and remote on top. My own friends couldn't care less about stands or speakers, they just want a reasonable TV that they are prepared to pay a maximum of £500 for. I have this conversation with them often.

The product lineup has to be superb to justify these kind of prices, and to justify product longevity. Unfortunately for B&O, technology in TVs is moving far too quickly to make such a justification ever possible, at least in my opinion. Audio is different and here B&O can still excel and stay with tradition as they always have, I refer specifically to speakers.

I recently turned down an almost new BV7-55 for £4,000 along with a motorised floor stand, 7-6 speaker and brand new remote. I suspect many would have snapped that up, but for me, I still didn't feel it was value for money and as I get older and wiser in life, that is what matters to me now. Reading about the endless problems people experience with their products (especially TVs) also made me think again, as did my previous problems encountered with B&O in the past generally. All these factors influenced my decision. I wait with anticipation and some excitement to see what the next offering is from B&O on the 8th of May as I have always been a fan of the company since the 80s, but I doubt the alleged lower price tag is really going to be that interesting at all at the end of the day.

We live in times now where you can get a hell of a tv for £2,000. With B&O, at that price, you'd be looking at a 5-10 year old set. While you could go down that route, would you really want to? I am still watching my Avant DVD 32 RF and it gives me as much pleasure as it did all those years ago when I first bought it. Yes, 32" is a little small these days but its amazing how many people still have, and still buy, that sized TV. The TV is fab, has built in DVD and meets all my current needs. At roundabout £100 secondhand these days, that's what I call value for money!

An interesting pitch from the Chelsea store nonetheless given their location and customer base, although one wonders why they need to do this in the first place; is this sales (or lack of) driven?

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moxxey
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moxxey replied on Wed, Apr 16 2014 3:03 PM

The_Beonic_Man:

The product lineup has to be superb to justify these kind of prices, and to justify product longevity. Unfortunately for B&O, technology in TVs is moving far too quickly to make such a justification ever possible, at least in my opinion. 

You are correct.

I was shocked with the trade-in value of my one-year-old BV10-32 last week. Expected far more. Made it unrealistic to swap it out for a newer TV. Same with the BV11. Let's face it, if this new 55" TV does come in at EUR 7000 (£6K?), it will completely devalue a new BV11-55 (£10K), never mind a pre-loved model! Same with the BV7-55. Suddenly a TV which was £15K a year ago, is likely to be worth about £3K as a trade-in after the release of the new 55". This means we're going to be stuck with our B&O TVs as they aren't worth trading in. Definitely not the 60% they are suggesting in this video.

Mark
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Mark replied on Wed, Apr 16 2014 8:39 PM
I'm impressed with the London boys, well done. I would like to see B&O try and do more low key but informative campaigns like this.

I'd also like them interview existing B&O customers to project a better view of their products and why you should go this route.

we tend to forget there is more to design than designing.

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