ARCHIVED FORUM -- March 2012 to February 2022READ ONLY FORUM
This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022
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Present: BL90, Core, BL6000, CD7000, Beogram 7000, Essence Remote.
Past: BL1, BL2, BL8000, BS9000, BL5, BC2, BS5, BV5, BV4-50, Beosystem 3, BL3, DVD1, Beoremote 4, Moment.
I don't see why not. They effectively advertise via Instagram, Facebook or whaever else. I guess it's a strategy position to give an air of exclusivity.
However, that stance only works if your products are exclusive and work properly which at the moment, B&O's certainly do not. Maybe they aren't advertising because it would have a negative impact in that even more people would hear about the disasters of the H8 and Bluetooth problems, Airplay problems with most products, Beomusic app that doesn't work properly, Avant issues etc.
I'm sure if they put their mind to it they could produce some stunning adverts - the magazine and online publications they do are very nice quality in my mind. If it was cost effective, and I'm sure they've done the analysis on this, I think they would have done by now. They have recently started to sponsor more things such as the ladies cricket team. Maybe it's a start.
Dave.
Is there someone who actually looks tv-ad's?
blah-blah and photographs as needed
Orava: Is there someone who actually looks tv-ad's?
Depending on what channels you watch and which country you are in, you can't miss them! There is also cinema advertising and a host of others B&O could use.
we tend to forget there is more to design than designing.
BeoNut since '75
I dont watch any terrestrial TV, preferring Netflix, Love Film and Now TV - the main stations are full of rubbish and the adverts used to annoy me intensely - I think the main problem is that that they would most likely be targeting the wrong audience - better to advertise the way they do in quality publications and through product placement, sponsorship etc.
Sadly I think commercial TV in the UK anyway is too down market and the younger "Play" generation don't watch it by all accounts. Cinema advertising is another matter and probably would be successful.
It could be a good idea - "could" - because on TV you always see "main stream" product advertising. I can't remeber seeing an ad from Rolls Royce or Bentley. ;-)BUT: If B&O starts advertising in a bigger style - which they seem to need - they have to do their homework first and do it first class:- strongly improve product quality and liability!- provide excellent(!) customer service- Luxury + Made in China? No-Go! Don't argue with the costs thing: Even a cheap Swatch is Swiss made! So it can be done!- sort softwareproblems out!- idiot proof operation of the products is a must!- improve the design and go back to "timeless beauty"... the current "retro" product line can be done by andybody else. It doesn't look enough B&O (except a few nice products)- make sympathic, touching, funny but not primitive snobby ads - which is a very difficult thing. Professional humour is the toughest. Don't believe? Get yourself in front of a videocamera, try to be funny and have it look natural...I'm repeating myself... but the ingredients for their success are so simple that I can not understand why B&O isn't doing it right.
B&O don't have that kind of advertising budget... It won't happen. It can't happen.
Well targeted magazine advertising and clever product placement are the first steps. Once the brand (hopefully) gains traction, perhaps.
I have to admit that these days I make a point of ignoring TV adverts. On ITV Player I go and do something else until they've finished. If I'm watching YouTube I switch off mentally until the advert is over with, or click "Skip Ad" as soon as possible.
I have to want to see an advert (which means I'm already a fan of the product..) - or it has to grab me and make me watch it, which is about one advert in every 100.
I think I just talked myself out of B&O and TV advertising there...
9 LEE:I have to admit that these days I make a point of ignoring TV adverts.
Me too (and I still mostly watch actual TV, not streaming services). The channels make it quite easy for me - practically everything that interests me the in the least is on the national broadcaster's channels, thus no adverts to begin with. I follow a few series on the commercial channels, but record them and skip over the ads.
--mika
In The Netherlands B&O is advertising on national public radio (Radio 1, Current Affairs and opinion, and Radio 4, Classical music), with the slogan "Bang & Olufsen - More affordable than you think". While I commend they are using radio advertising (which I think is more effective than TV-adverts), the slogan is just awkward for a luxury brand that is advertising the Wireless speakers.... Not B&O PLAY!
Yes they should
Hardly anyone knows of this brand here in Australia, yet Australia is a profitable market.
I saw ONE billboard ONCE on the intersection of Chapel and Toorak.
The reason they don't have an advertising budget is because they haven't set one aside. They have a marketing manager here and I still think well a brand should be seen where their customers are - yet i don't see them and i'm always out and about and i've even travelled the whole country.
I watch Foxtel, Normal TV, Netflix and I still don't see B&O.
Their ads should really be a showcase of their range. Their profit leaders are obviously their speakers, however to drive them, the sound systems and TVs should be a focus.
In Melbourne we have an amazing new shopping precinct called Emporium and even B&O didn't have the balls to set even up a small BeoPlay commission.
It's time to get your finger out.
Many companies have even found that doing 1/2 sized ads of say 15 seconds in succession has been very successful.
:-)
Come on, TV it a dated old medium. They probably have more people seeing them on YouTube through 5 second ads.
If you look at say ITV in the UK, it's demographics are so low and misplaced for B&O, that's why you see the online betting ads, cheap wine, junk food and cancer causing weedkillers adverts because this type of viewer does not question the ad. Television would truly be the wrong direction for B&O PLUS do you realise HOW EXPENSIVE it is hence only the dodgy corporations advertise their junk on it. Very few high quality brands with ethics that make a genuine product have the money or want to advertise in this way. Maybe in the 1970s when there were only three TV channels in the UK and no video recorders or many other platforms but TV, what a dead duck.
Coming from radio, I wouldn't recommend radio advertising also because of the greed from the owners now. It is now common practise to have 8 yes 8 adverts in a row. Can you honestly tell me that an educated person would waste 4 minutes of his time listening to those when he could flip the dial OR like the majority do, put on his iPod/iPhone or stream from Spotify!
Andrew is 100% CORRECT when talking about UK TV. It's MOST DEFINITELY NOT the B&O PLAY demographic. TV is NOT the demographic. They are a mobile driven, on-line sector. The majority of my friends don't EVEN OWN a TV. Everything they use is Internet driven. They are B&O PLAY target market.
TV in the UK is mostly made up of drip feeding rubbish.
The thing that is lost is WISA, B&O should put it in every device and advertise this. They are still alone system wide with this. So sad they dropped the ball again with essence mk II.
I was in a dealers in London the other week and he asked me if he had seen the TV adverts that B&O pay for using a dealer funded/contribution marketing fund. I guess this thread tells us how successful they are (if they exist, I have never seen one)
Paul W:Coming from radio, I wouldn't recommend radio advertising also because of the greed from the owners now. It is now common practise to have 8 yes 8 adverts in a row. Can you honestly tell me that an educated person would waste 4 minutes of his time listening to those when he could flip the dial OR like the majority do, put on his iPod/iPhone or stream from Spotify!
Martin:The thing that is lost is WISA, B&O should put it in every device and advertise this. They are still alone system wide with this. So sad they dropped the ball again with essence mk II.
They could very easily advertise by sharing speakers to apple products i.e. i phone/pad/mac etc!!! ice powered technology will be brill.
What have i started???!!!
ed7: They could very easily advertise by sharing speakers to apple products i.e. i phone/pad/mac etc!!! ice powered technology will be brill. What have i started???!!!
But on TV will be a waste of resources imho !
Dave Farr: Orava: Is there someone who actually looks tv-ad's? Depending on what channels you watch and which country you are in, you can't miss them! There is also cinema advertising and a host of others B&O could use. Dave.
I have remote and HD recorder, so easily missed
Same here! If I like a series or show on regular TV as opposed to the premium channels like HBO and such, I usually DVR it and skip all the commercials. There are some entertaining ones, but they're few and far between).
In the past B&O almost never advertised in traditional hifi magazines, the only ads I can recall were in architecture and design magazines like Dwell and Architectural Digest and such.
Jeff
I'm afraid I'm recovering from the BeoVirus.
Wallpaper in the UK is a good place for B&O to advertise - have to say though that Tue seems very in touch with what and where B&O should advertise
B&O is in fact advertizing on TV in Denmark.
Martin
Dillen:B&O is in fact advertizing on TV in Denmark. Martin
Andrew: Wallpaper in the UK is a good place for B&O to advertise - have to say though that Tue seems very in touch with what and where B&O should advertise
Duels: Dillen: B&O is in fact advertizing on TV in Denmark. Martin What are they advertising? The brand generally or particular products?
Dillen: B&O is in fact advertizing on TV in Denmark. Martin
I've seen TVs and Beoplay products.But I must admit I don't watch a lot of TV, I've grown tired of channels with too much advertizing.
Beosound Stage, Beovision 8-40, Beolit 20, Beosound Explore.
Duels: What are they advertising? The brand generally or particular products? I don't think it would be relevant in the UK for a number of reasons. Namely too expensive and it would not get to the desired audience. UK TV advertising seems to be more and more dumbed down and many people that B&O want to appeal to just aren't exposed to it sufficiently anymore.
What are they advertising? The brand generally or particular products?
I don't think it would be relevant in the UK for a number of reasons. Namely too expensive and it would not get to the desired audience. UK TV advertising seems to be more and more dumbed down and many people that B&O want to appeal to just aren't exposed to it sufficiently anymore.
They are advartising in Denmark, on the new multiroom/moment, and I have also seen a commercial on the new Avant when it was released..
/Jacob
Weebyx:They are advartising in Denmark, on the new multiroom/moment, and I have also seen a commercial on the new Avant when it was released.. /Jacob
Of course it is - everybody knows B&O here.
MM
There is a tv - and there is a BV
Millemissen:Of course it is - everybody knows B&O here. MM There is a tv - and there is a BV.
Duels: How widespread is B&O stuff in people's houses in Denmark?
How widespread is B&O stuff in people's houses in Denmark?
The old stuff (the really old too) was quite widespread.
Nowadays people think, that they can get the same (tv/experience) for less buying stuff from the big A/V shops.
Most people don't really care for what they miss, and get used to less...
B&O has become too expensive, they say - which is not true.
It always was expensive to buy B&O stuff! But the majority of the other A/V products has become cheaper, and people seem to preper spending their money on other things like travelling, buying second homes... etc.
Only few people buy new B&O stuff nowadays, when the old B&O products aren't working properly anymore.
Never the less, you still see pretty much new and newer gear in peoples houses.
Or maybe it is just in the houses, where I go to ;-)))
But generally you don't have to explain, what B&O is - most people can relate to it.
Perhaps that is why a tv advert will work better in Denmark than elsewhere.
What was the advert about?
Millemissen: What was the advert about? MM
How to get BeoPlay gear cheaper by not going to the dealer...
In 2015, there are soooooooooo many better ways to advertise and get the correct demographic. I looked into advertising one of our stations last year on ITV2 during the Tour De France. It was maybe one ad in three hours maybe once a day for 10 days and let me tell you, that I was quoted £100,000!!! Now look at say an upmarket fitness magazine - for half a page ad because the account manager wanted to hit their target sales - £180 !!! B&O PLAY has had a lot of dominance with YouTube ads over the last 3 years and that is certainly forward thinking. It's all about hitting the right demographics and believe me, their marketing manager will most certainly understand that one. It's the first rule in marketing.
On another note, I emailed B&O to send me a PDF brochure last Thursday and they still haven't been bothered to. When I mentioned it on Instagram yesterday, 8 hours later, they replied on Instagram saying that they were so busy answering Emails. Well 3 days later and that damn PDF still hasn't arrived. Surely, an Email takes less than 30 seconds. I have to ask, are B&O not bothered about having customers? They are arrogant fools!