ARCHIVED FORUM -- March 2012 to February 2022READ ONLY FORUM
This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022
Agreed.
When i ordered my camera the other day, i pocked around to see what else they sell, and guess what???
Beosound Stage, Beovision 8-40, Beolit 20, Beosound Explore.
But it's the same price and opens up the B&O play brand in a limited way to the masses. It's the same price as in a B&O store so they are not being undercut. Someone may be introduced to B&O via Curry's and then investigate the brand further and buy other products in a B&O store - if they can find one!
I'd be more concerned if they were selling it at £250 - a price you can find on Amazon.
B&O need to sell stuff and the more the better. This is just another way of trying to do that no matter how tasteful we may think it is to sell via a high street store normally frowned on for selling less exclusive, cheaper stuff by sales staff who know nothing about the product and have no interest in the customer. Unfortunately, the same thing can also be said about some B&O stores who have staff with the same outlook in my experience.
Dave.
StUrrock:http://www.currys.co.uk/gbuk/audio-and-headphones/audio/hifi-systems-and-speakers/bang-olufsen-beoplay-a2-portable-wireless-speaker-black-copper-10133418-pdt.html I do feel sorry for the independent B&O store owners. Spend a few hundred thousand on opening a store and see half the range available everywhere. No wonder many seem to be closing.
There is also a B&O Studio as they call it at Bradbeers in Hedge End, Southampton. This is the largest independent furniture store in the south.
Have a look HERE at the store directory and you will note it is on the ground floor.
They are selling the full range of B&O products including AVANT
Regards Keith....
Keith Saunders:There is also a B&O Studio as they call it at Bradbeers in Hedge End, Southampton. This is the largest independent furniture store in the south. Have a look HERE at the store directory and you will note it is on the ground floor. They are selling the full range of B&O products including AVANT Regards Keith....
we tend to forget there is more to design than designing.
Next time i'm in that Joke Shop I well take a look..Oh dear.
Oh dear, I've not been in one for years as the service was so bad and they were only interested in selling me additional warranties - maybe it has changed, will take a look next time I see one.
I'm right in the middle of both camps on this subject...
Argument Against :
BeoPlay was rolled out to the dealers as a great way of making small margins from high turnover, which would go some way to absorbing the general overheads of the store which would in turn make the larger sales pure profit. This makes sense, as long as the dealer is selling lots of Play.
The concept of Play was really pushed to dealers and they were effectively schmoozed into waving the BeoPlay Flag and investing quite hefty sums of money into fixtures and fitting for their stores to generate sales. If Play products were the way forward then this had to be done, of course.
However, most dealers curse the 'Play Table' (plus associated fixtures and fittings) as a total waste of money. Sales are weak (at best) because it's always cheaper down the road, or online. B&O, in my opinion, have made their dealers literally buy into a concept - then given that concept, at a discount, to someone else.. for free. That stinks.
Argument For :
B&O Play was always aimed at the younger, mass-market. By "getting it out there" and seen by people you are creating brand awareness. Stick a BeoLit 15 next to a 'Bose iSmartDock System Mk2 with the all-new (for about 3 months) Bose SmartLinkTech Adaptor' and the BeoLit 15 will impress. Clean, simple - and great sounding. This can only reflect well on the brand and make people sit up and notice.
Once people have sat up and noticed, they will visit the B&O website - or better still a 'real' dealer, and interact with the main products. It's a bit like selling an 'up and coming' 28 year old a Boxster, then when they're 35 and have 'arrived' selling them a 911. They never forget how good the Boxster was, so they come back.. albeit eventually.
Summary :
In my opinion, B&O need to subsidise the fixtures and fittings heavily for dealers - or let them have them for free.. OR - they need to give support to the dealers in the form of discounts so they can compete with the bulk retailers.
Asking an official dealer, who has paid a LOT of money to have a B&O sign above the door, to pay a fortune for fixtures and fittings to display a product a customer can often buy at less than you can direct from B&O, is a joke. It's more than a joke - it's an insult to the very people who put their heart and soul into building the B&O brand. It's a case of looking after the people who don't care, and riding rough-shod over those who do. Unacceptable.
That's my two pennies worth. I could be wrong, but that's what I think.
Lee
Andrew:Oh dear, I've not been in one for years as the service was so bad and they were only interested in selling me additional warranties - maybe it has changed, will take a look next time I see one.
9 LEE:I'm right in the middle of both camps on this subject... Argument Against : BeoPlay was rolled out to the dealers as a great way of making small margins from high turnover, which would go some way to absorbing the general overheads of the store which would in turn make the larger sales pure profit. This makes sense, as long as the dealer is selling lots of Play. The concept of Play was really pushed to dealers and they were effectively schmoozed into waving the BeoPlay Flag and investing quite hefty sums of money into fixtures and fitting for their stores to generate sales. If Play products were the way forward then this had to be done, of course. However, most dealers curse the 'Play Table' (plus associated fixtures and fittings) as a total waste of money. Sales are weak (at best) because it's always cheaper down the road, or online. B&O, in my opinion, have made their dealers literally buy into a concept - then given that concept, at a discount, to someone else.. for free. That stinks. Argument For : B&O Play was always aimed at the younger, mass-market. By "getting it out there" and seen by people you are creating brand awareness. Stick a BeoLit 15 next to a 'Bose iSmartDock System Mk2 with the all-new (for about 3 months) Bose SmartLinkTech Adaptor' and the BeoLit 15 will impress. Clean, simple - and great sounding. This can only reflect well on the brand and make people sit up and notice. Once people have sat up and noticed, they will visit the B&O website - or better still a 'real' dealer, and interact with the main products. It's a bit like selling an 'up and coming' 28 year old a Boxster, then when they're 35 and have 'arrived' selling them a 911. They never forget how good the Boxster was, so they come back.. albeit eventually. Summary : In my opinion, B&O need to subsidise the fixtures and fittings heavily for dealers - or let them have them for free.. OR - they need to give support to the dealers in the form of discounts so they can compete with the bulk retailers. Asking an official dealer, who has paid a LOT of money to have a B&O sign above the door, to pay a fortune for fixtures and fittings to display a product a customer can often buy at less than you can direct from B&O, is a joke. It's more than a joke - it's an insult to the very people who put their heart and soul into building the B&O brand. It's a case of looking after the people who don't care, and riding rough-shod over those who do. Unacceptable. That's my two pennies worth. I could be wrong, but that's what I think. Lee
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Present: BL90, Core, BL6000, CD7000, Beogram 7000, Essence Remote.
Past: BL1, BL2, BL8000, BS9000, BL5, BC2, BS5, BV5, BV4-50, Beosystem 3, BL3, DVD1, Beoremote 4, Moment.