Leaking Publicity

Is it now an official marketing strategy at B&O to allow lots of pre-launch leaks, many of which are now on Beoworld?

I only ask in the context of similar leaks in the past being removed very quickly, the assumption being that Beoworld did not want to harm official product launches. I am guessing that the current leaks are so widespread on the internet that it must be part of a new strategy. 

Graham

Ideally I think they would prefer to control launch events/new products. However, I cant help feel that the latest releases are rush jobs to get new products out and cash flow in. We will know the answer soon if we start seeing lots of software issues ala Moment.

I also think that Beoworld not being a leak originator also speaks volumes as to B&Os intention. Leaks dont happen unless they want to and I suspect if Beoworld was chosen for a leak....we would kill the product before lunchtime

The "leaks" I found the last years are the result of just clever Google searches... Targeted searches on specific product naming/specifications. I can't help it if a dealer puts a not-yet-released product on his page... 

The Internet wasn't around many years ago, the only sneak peak was if a dealer took you out the back.

 

its almost impossible to hide anything thesedays, Apple has issues with it as does Samsung with their phones too. We are a nosey bunch of people thesedays and get impatient to wait..

 

b&o do tease a lot with products too. Leak info and parts of pictures, give an idea of what it replaces too. 

 

I feel once a product has been leaked, b&o need to properly release it quicker than expected. Then issues arrise