Where are B&O going right now?

Bang and Olufsen does not know about the marketing art of anticipation.  We know there is going to be a B&O 4k tv manufactured by LG only because of a press release in 2016.  Everything else we know is rumor and speculation.  I want to buy a new Beovision and a pair of background speakers.  However I will only buy the LG version.  There has been no announcement of anything.   Are they worried about trade secrets?  Are they afraid someone might copy it?

Apple has announced the Apple HomePod which will be release around December 1st.  There is already eager anticipation for the HomePod with lots of media attention and blogs.  I plan on buying 2 Apple HomePods which will be part of my home automation system.

Apple generally do not pre-announce products this far in advance – it only happens with products that represent entirely new categories, which the HomePod does. There is no product in the company's lineup whose sales could be hurt by the HomePod announcement. Tim Cook himself has stated that even just the part leaks in the months leading to the announcement of a new iPhone model puts a dent in the sales figures, so they certainly want to announce updates to existing products as close as possible to the moment they can make them available.

In this sense, I think the LG BeoVision is a lot closer to the iPhone than the HomePod – it's an update (or overhaul) to an existing product the company already sell, and they want to keep the sales of that product as healthy as possible, for as long as possible.

My 0,02 €.

linder:

Bang and Olufsen does not know about the marketing art of anticipation.  We know there is going to be a B&O 4k tv manufactured by LG only because of a press release in 2016.  Everything else we know is rumor and speculation.  I want to buy a new Beovision and a pair of background speakers.  However I will only buy the LG version.  There has been no announcement of anything.   Are they worried about trade secrets?  Are they afraid someone might copy it?

Apple has announced the Apple HomePod which will be release around December 1st.  There is already eager anticipation for the HomePod with lots of media attention and blogs.  I plan on buying 2 Apple HomePods which will be part of my home automation system.

Perhaps they're trying to avoid a repeat of the "Our new 4K TVs will have Netflix as a 4K source!...Oh wait, no they won't."

linder wrote: 'There has been no announcement of anything.'

And tph explained some of the reasons why - which I agree on.

In case of a coming tv, it probably is wise to stay tight-lipped.

However, one should not forget that B&O also can do the opposite.

They have recently announced and shown a new AudioSystem (BeoSound Shapes) - - almost half a year before it will be launched for sale.

So, it depends on what and on the circumstances, whether something 'new' is revealed before the actual launch or not.

linder simply has got to be as patient regarding a/the new B&O-LG tv as any other Beoworlder ;-)

MM

I think B&O need to get their presence felt, no sorry I mean their existence known of...! I honestly think the general public know more about quantum physics then do they of B&O. In the good ole days they would adamantly refuse to advertise as 'word of mouth' was enough but with stores closing and the expansion of Apple and B&W on the scene, their words haven't been uttered in the last decade. They should start advertising in some of the worlds most prominent magazines and also start showing those fancy Facebook videos on TV. Kia went from being a terrible unknown car company to one of the biggest and best known out there in the last ten years thanks to an injection of r&d and hard work. They is now make competition beating cars and are highly visible both on and off the roads. Their customer service, their 7 year warranty, the strength of their chassis, reliability of components, beats Toyota, Honda, Merc into submission with a greater share of their pie. Before, anyone says it, no I don't work for Kia and never have. You can't experience the B&O magic if you don't even know it exists.

The issue is one of costs.....Samsung and Apple spend a phenomenal amount on marketing, B&O can get nowhere near that kind of spending.....not saying they shouldn't be smart or smarter, but the aggressive blanket approach is out of reach for them I would suggest

Sandyb:

The issue is one of costs.....Samsung and Apple spend a phenomenal amount on marketing, B&O can get nowhere near that kind of spending.....not saying they shouldn't be smart or smarter, but the aggressive blanket approach is out of reach for them I would suggest

To my feeling B&O should aim on increasing sales primarily! Their Play strategy seems to work out fine. In addition they could follow a different price strategy in the B&O brand. Like all premium car brands, their profit is solely made by their lower priced models and high sales volumes. I'm pretty sure that Audi does only make the A8 model for marketing and r&d purpose, not for the high yields.

Same principal should apply for B&O, BL90 is showcase product. The BL18 should be their cash cow in terms of volumes (as it asumingly is now already) . I'm convinced when sales prices of the BL18 decrease by 50%, turnover could increase 400%. Resulting not only in a net turnover gain of 100% but a customer gain of 400%, that can be seduced to buy additional B&O gear. To me this seems so logical, as I'm also convinced that new customers will really get the B&O fever.

Sorry for the long texts, main point: B&O is too expensive and should choose a different market approach. It's only my opinion as huge fan of the brand

Millemissen:

linder wrote: 'There has been no announcement of anything.'

And tph explained some of the reasons why - which I agree on.

In case of a coming tv, it probably is wise to stay tight-lipped.

However, one should not forget that B&O also can do the opposite.

They have recently announced and shown a new AudioSystem (BeoSound Shapes) - - almost half a year before it will be launched for sale.

So, it depends on what and on the circumstances, whether something 'new' is revealed before the actual launch or not.

linder simply has got to be as patient regarding a/the new B&O-LG tv as any other Beoworlder ;-)

MM

MM,  You caught me on this one.  I am not very patient because I have purchased a new condo and have to make several technology decisions soon.  Most likely I will like the design and will probably get the 55 inch model.  However I need to know if it is like the Avant because I want to connect a Beocenter 2 with a turntable using a NL/ML converter.  Will the new TV be WISA compatible?  I am actually not a person who watches TV too often but I am looking forward to upcoming 4K movies.  I need to know about Apple compatibility beyond Airplay 2.

Ironically I never really looked at LG products until this B&O/LG announcement.  I have ordered an LG washer/dryer combination which is impressive and is WIFI controlled.  Whoever thought one could check on their washing machine while at work.  Super geek!

Millemissen:

linder wrote: 'There has been no announcement of anything.'

And tph explained some of the reasons why - which I agree on.

In case of a coming tv, it probably is wise to stay tight-lipped.

However, one should not forget that B&O also can do the opposite.

They have recently announced and shown a new AudioSystem (BeoSound Shapes) - - almost half a year before it will be launched for sale.

So, it depends on what and on the circumstances, whether something 'new' is revealed before the actual launch or not.

linder simply has got to be as patient regarding a/the new B&O-LG tv as any other Beoworlder ;-)

MM

MM,  You caught me on this one.  I am not very patient because I have purchased a new condo and have to make several technology decisions soon.  Most likely I will like the design and will probably get the 55 inch model.  However I need to know if it is like the Avant because I want to connect a Beocenter 2 with a turntable using a NL/ML converter.  Will the new TV be WISA compatible?  I am actually not a person who watches TV too often but I am looking forward to upcoming 4K movies.  I need to know about Apple compatibility beyond Airplay 2.

Ironically I never really looked at LG products until this B&O/LG announcement.  I have ordered an LG washer/dryer combination which is impressive and is WIFI controlled.  Whoever thought one could check on their washing machine while at work.  Super geek!

 

Moderator:  Please remove the double post.  My network went down while I was posting.

Fansastic:

I'm convinced when sales prices of the BL18 decrease by 50%, turnover could increase 400%. Resulting not only in a net turnover gain of 100% but a customer gain of 400%, that can be seduced to buy additional B&O gear.

On that maths they would lose money on all the BL18s they sold unless their margin is over 50% which it isn't.

The BL18s would also be in a strange place price wise in the range.

linder:

However I need to know if it is like the Avant because I want to connect a Beocenter 2 with a turntable using a NL/ML converter.  Will the new TV be WISA compatible?  I am actually not a person who watches TV too often but I am looking forward to upcoming 4K movies.  I need to know about Apple compatibility beyond Airplay 2.

Honestly I never questioned things like 'NL-capacity' and 'support for WiSA'.

Would be very, very strange if these weren't there by the new tv's.

Why on earth shouldn't they?

As for your question of 'support for AirPlay 2' - that is a good question.

But I am sure, that B&O will feature that, if possible (due to regulations of Apple) - that would be great.

Untill now B&O have stuffed the NL-devices with support for anything, that goes  - AirPlay distribution on the NL and chromecasting etc.

They want to make their devices as versatile as possible - to suit Apple users, Android users and those who just take the easy route of bluetoothing.

MM

Duels:

On that maths they would lose money on all the BL18s they sold unless their margin is over 50% which it isn't

I think it is... but that doesn't account for the dealer margin, which puts a fly in the ointment.

The marketplace demands more for it's money. Maybe the dealers will get squeezed out of the whole equation in the end?