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ARCHIVED FORUM -- March 2012 to February 2022
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This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022

 

Nielsen service rates 3D TV use in US

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expoman
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expoman Posted: Mon, Oct 1 2012 5:38 AM

The US TV rating service has just announced that the usage of 3D televisions in the US is too small to measure. Many of the cable and Satellitte channels just reciently launched this year are now cutting back due to a lack of programming. Less than 115,000 viewers are watching at any one time. That is less than 1% of the people in the US that watch NCIS each week. The viewership is so small they cannot get any data about viewers preferences. The other problem is that most TV consumers do not the like it. A survey of viewers who had watched 3D programs found for every 8 that liked 3D 38 did not. So it seems the sales TV manufactures were hoping to repeat from HD to 3D is not going to happen. In the the next year it is estimated 3D TV sales will increase not because people want it but more just because it's included on the TV. Consumers in the US would rather have a larger screen size than 3D. So it does seem once again that size does matter. I for one would replace my Beovision 4 with the Beovision 12 not for 3D but for the thinner better looking screen. 

Hardwriter
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A recent study - sorry, can't find the link, also found US cinema goers were not prepared to pay more to watch movies in 3D. It is a novelty that is already beginning to fade IMHO. And the systems that do not need special glasses seem, by all reports, to give many peolple headaches so they won't save it. I think this is why Samsung, etc are turning to ulta high resolution TV - but in a world rapidly switching to digital and Internet that also seems to have limited potential as it requires massive bandwidth or very long download times. But the TV industry needs something to keep people buying more sets!

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