The REAL cost of your £269 iPad mini? £117, according to an online site which ripped one apart

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Bv7Mk3 Posted: Mon, Nov 5 2012 10:02 PM

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Take a peek at this  www.dailymail.co.uk  I pad Mini Taken apart and yes you guessed it !....It's part Samdung,sorry Samsung as someone would say!

The artical is near the bottom of the page!

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Mindphaser replied on Tue, Nov 6 2012 8:25 AM

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Chris Townsend:

R&D, software, advertising, designs that Samsung amazingly adopt almost immediately after Apple release theirs,(including the packaging) etc etc etc

Agree;

i wonder how much a BeoPlay A8 cost, for example ....it's obvious that 'premuim' products (like IPhones and Ipads ) have a big profit margin for the company.

Or if we took an higher priced B&O item (like...Beolab 2 for example? ) i wonder HOW MUCH is the real cost, and HOW MUCH they actually sell the product.

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elephant replied on Tue, Nov 6 2012 8:39 AM

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Seems in to be in the same strike zone as Microsoft ... the exception is Amazon because they make their profits elsewhere ...

A teardown of Microsoft's Surface tablet has revealed that the software giant makes 46 percent profit on the device.

IHS found that Apple makes $141 per unit for its just-released iPad Mini, while Amazon makes a 15 percent profit on each Kindle Fire HD sold, which is the equivalent to about $30.

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2012martin replied on Tue, Nov 6 2012 8:51 AM

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Hi there are you all talking about the cost of materials? Are yous takin into account the millions that goesinto research and development? Just a thought

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linder replied on Tue, Nov 6 2012 3:47 PM

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Why are we even talking about this?  Why is this important in a Bang & Olufsen forum?  If you think a product is too expensive or it does not function the way you require, don't buy it.

I purchased an iPad mini for my 8 year old nephew which will be a Christmas gift.  He is going to need a iPad mini for reading, school projects, and generally to prepare him for the rest of the 21st century.  I also have an iPad 3 which is used daily for reading electronic news, books, magazines, and music of course.  As a music player alone, it is better than a Beosound 5,  I don't believe there was a discussion here about the cost to build the Beosound 5.

The Daily Mail has an app for the iPad.  They must think iPads are important regardless of what they publish.

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linder replied on Tue, Nov 6 2012 4:11 PM

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Chris Townsend:

My company has just ordered 400, and I've just got the mk4 which is fantastic. Virtually all US airlines have gone though the Apple/Android/Windows pad thingy selection progress for their pilots. And after taking into account build quality, security and software stability, every single one selected the IPad.

 

 

As always you get fanboys for Apple, but you also get the "I hate Apple but spend all time talking about it" brigade who wheel this sort of sixth form nonsense to prove their anti really successful company point. I don't particularly like a few brands I can think of, so I don't trawl websites researching their product to knock at every opportunity.

 

 

Anyway back B&O

I forgot about many airlines selecting iPads.  I have already have seen a pilot demonstrate their iPad.  I was impressed.  To move on and hijack this thread, has anyone had a demo of the Beovision 11?

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linder replied on Tue, Nov 6 2012 4:56 PM

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I don't have a Beovision 10 but I am thinking about getting  the BV11, I can continue to use the internet for programming using Apple TV and the inbuilt Apps.  I had the cable TV system removed and have installed better high speed internet service.  I am saving about $110 a month.  It was not really about money.  Cable television in the US is awful.  I was paying about $180 a month for 500 channels of generally poor programming and a barrage of commercials.  I am also planning on using the Beovision 11 as a music system using Apple TV or DLNA.  I can then put my Beocenter 2 in the bedroom.

Chris it sounds like  you are convinced about the Beovision 11 as I am also.  To get back to the iPad discussion, I would load the B&O remote app on my iPad.

Thanks for your comments.

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Paul W replied on Tue, Nov 6 2012 5:08 PM

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Chris,

You need to seriously negotiate with Sky a deal. I cancelled Sky around five months ago because my favourites disappeared and it is just so lowest denominator mainstream now. Anyway, yet again they keep trying to get me to come back to them and again have tried to offer me a deal of £10.75 a month for 12 months along with £50 credited to my account. Therefore yearly this would equate to £70 rather than £250 - quite a saving. Of course i'm not interested as i'm 100% broadband when it comes to viewing. What really is a shame is the limitation of the Sky+ box - no way of watching your stored recordings on line or on your iPhone or iTunes plus of course, you can't take what you've recorded to say  a friends house etc.

I too think the iPad MINI is first class and I am tempted to purchase the 64gb one as i could keep ALL of my music and films on it and save a bit of wear on my MacBook etc.

I also think that is a wonderful lil thing for anyone with young children  - just being able to read the wonderful books together on it with the sound and visual effects is really lovely and magical plus it's way cuter than the now rather large iPad!!!

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PhilLondon replied on Tue, Nov 6 2012 9:57 PM

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Apple isn't hiding anything, every quarter they publish their results and the margin is around 39% in average. Microsoft's margin is more 50% (as they are mainly a software company). So I wonder why some people are surprised.

Also this is only the estimated cost of manufacturing and doesn't cover the R&D, marketing, etc...

B&O also publishes their margin in their yearly reports.

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folkdeejay replied on Tue, Nov 6 2012 11:16 PM

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This entire topic makes almost no sense to me.

Almost anything you can buy has a component value, a manufactured cost price, a wholesale price, a retail price and, often VAT or sales tax.

What on earth is the point of breaking apart an i-thing (or anything else) and pricing up the parts.

This is so simplistic, and ignores all costs relating to R&D, distribution, storage, retail supply chain etc etc.

It also impacts on almost everything from little things like an SD card, up through to a tin of beans, a bottle of water (!), a book, a chair, an i-thingy, a bigger  hi-fi, up to larger stuff  likes fridges, bathrooms, cars, lorries etc, then onto houses, factories etc etc.

Would you buy a small bag of bits and build your own ipod ?

Bonkers.

Biggest thing most people ever buy is a house, or a car.  Price up the raw materials needed to build your own house, even very roughly - then work out what you paid ( including all mortgage costs).  Then you can start getting annoyed.

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Flappo replied on Wed, Nov 7 2012 5:31 AM

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It's the daily fail , the notorious wind up rag.

they should really stick to what they're best at , articles on how this cat looks just like a celebrity and why all men are awful by Liz jones.

I recall they had an article awhile ago on why I hate apple ,  a few months later they ran one in why they love apple

It's basically the sun without the ***s and bu*s.

Lazy shoddy journalism of the lowest order.

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elephant replied on Wed, Nov 7 2012 8:50 AM

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folkdeejay:

Biggest thing most people ever buy is a house, or a car.  Price up the raw materials needed to build your own house, even very roughly - then work out what you paid ( including all mortgage costs).  Then you can start getting annoyed.

In Australia (and this makes NO sense) the predominant component (>50%) of the cost of the home / mortgage is the price of the LAND not the house. 

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moxxey replied on Wed, Nov 7 2012 10:49 AM

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elephant:

In Australia (and this makes NO sense) the predominant component (>50%) of the cost of the home / mortgage is the price of the LAND not the house. 

Same in the UK, even more so perhaps. Buy a plot of land suitable for a 4 bedroom house in any city centre and the land alone would be a few hundred thousand pounds. Also, building your own home isn't cheap. My brother bought a plot of land in NZ for only £40,000, but it cost him £150,000 to build his (impressive) home on the land.

In addition to other comments about R&D, marketing and other costs, one thing we've missed in this pricing up discussion is demand. Simply put, Apple can price up their device at £269 as demand outstrips supply. When demand is so high, you can do what you like, within reason, price-wise. I'm surprised it wasn't priced higher!

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Paul W replied on Wed, Nov 7 2012 6:02 PM

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Look at it another way, the iPad MINI costs LESS THAN HALF of the price of that silly Beo6/5 and yet the iPad probably does a million more things!

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linder replied on Wed, Nov 7 2012 6:08 PM

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Paul W:

Look at it another way, the iPad MINI costs LESS THAN HALF of the price of that silly Beo6/5 and yet the iPad probably does a million more things!

All true.  However the Beo5 is the best paperweight I have ever had.

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Paul W replied on Wed, Nov 7 2012 6:28 PM

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Haha, Linder, you are one funny guy :)  Surely a pebble from the beach would be far nicer ;)

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elephant replied on Wed, Nov 7 2012 8:10 PM

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moxxey:

My brother bought a plot of land in NZ for only £40,000, but it cost him £150,000 to build his (impressive) home on the land.

Sounds like he did not built the traditional NZ wooden holiday shack

Is there a Grand Designs NZ ?  They have started one here ... but the challenges tackled tend not to be as fascinating as in the UK series.

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moxxey replied on Thu, Nov 8 2012 9:38 AM

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elephant:

Sounds like he did not built the traditional NZ wooden holiday shack

Is there a Grand Designs NZ ?  They have started one here ... but the challenges tackled tend not to be as fascinating as in the UK series.

Funny you should mention it. It's so "good" (for NZ) that he's having issues selling it. He did win some design award for it and, yes, he designed and built it himself.

Here it is: http://www.richard-wiles.com/werc-house

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elephant replied on Thu, Nov 8 2012 3:50 PM

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moxxey:

elephant:

Sounds like he did not built the traditional NZ wooden holiday shack

Is there a Grand Designs NZ ?  They have started one here ... but the challenges tackled tend not to be as fascinating as in the UK series.

Funny you should mention it. It's so "good" (for NZ) that he's having issues selling it. He did win some design award for it and, yes, he designed and built it himself.

Here it is: http://www.richard-wiles.com/werc-house

certainly has million dollar views !!

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Paul W replied on Thu, Nov 8 2012 6:11 PM

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That house is beautiful in so many ways!!! It has real soul :)

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Flappo replied on Thu, Nov 8 2012 7:18 PM

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Looks like a lego block , was it designed by mr R soul ?

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moxxey replied on Thu, Nov 8 2012 10:13 PM

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Chris Townsend:

"Living in a box, living in a cardboard...."

Before people criticise, perhaps they should open up their homes and give us a view of their self-designed, self-built homes, rather than getting their credit card out and simply buying what they need in life. Very easy to do the latter. And become an easy critic.

I can assure you that there are many people on here who go out and buy expensive B&O kit and then plonk it in a very average, very plain home (and think they have "flair" and an eye for design). Nope, just the ability to spend.

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kokomo replied on Thu, Nov 8 2012 10:25 PM

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linder:

I purchased an iPad mini for my 8 year old nephew which will be a Christmas gift.  He is going to need a iPad mini for reading, school projects, and generally to prepare him for the rest of the 21st century.

An 8 year old NEEDS an iPad for reading and to prepare him for the rest of the 21st century? There's only only one thing that can prepare a child for the 21st century and that's education and not the buying of an expensive electronic device.

No child needs an iPad! Believe me they'll tell you they do, because their friends are doing the same thing.

I'm old enough to remember when parents many years ago rushed to buy computers for their children as they were brainwashed into believing that unless a child had one, he/she would be left behind educationally. It resulted in sales of thousands of PCs and the children having no interest in the PC, how it worked or was programmed but an absolute explosion in the selling of games which is all the children ever used them for.

Now it's for social media and that's all they'll use tablets and phones for, game playing, emails facebook, porn etc.

For reading, here's a revolutionary idea, buy them a book!   

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Chris Townsend replied on Thu, Nov 8 2012 10:28 PM

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"Snag is, people take things *too* personally on forums. It's not. If you were in the same room I'd be having this discussion - note discussion - with you with a smile on my face, over a beer." end of quote

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Paul W replied on Thu, Nov 8 2012 10:46 PM

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I'm with Moxxey on this one! To me, my property is the most important thing & indeed consumes most of my income because for me, living in a beautiful area away from rif raf is vital and it certainly effects happiness in life!

On the iPad arguement, I think that they are wonderful to share with children for reading etc. But it doesn't have to replace traditional print as in books - it's just a compliment to them :)

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linder replied on Thu, Nov 8 2012 11:03 PM

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kokomo:

linder:

I purchased an iPad mini for my 8 year old nephew which will be a Christmas gift.  He is going to need a iPad mini for reading, school projects, and generally to prepare him for the rest of the 21st century.

An 8 year old NEEDS an iPad for reading and to prepare him for the rest of the 21st century? There's only only one thing that can prepare a child for the 21st century and that's education and not the buying of an expensive electronic device.

No child needs an iPad! Believe me they'll tell you they do, because their friends are doing the same thing.

I'm old enough to remember when parents many years ago rushed to buy computers for their children as they were brainwashed into believing that unless a child had one, he/she would be left behind educationally. It resulted in sales of thousands of PCs and the children having no interest in the PC, how it worked or was programmed but an absolute explosion in the selling of games which is all the children ever used them for.

Now it's for social media and that's all they'll use tablets and phones for, game playing, emails facebook, porn etc.

For reading, here's a revolutionary idea, buy them a book!   

 

Actually my nephew's school is already using iPads in the classroom.  He maybe does not need an iPad mini but I can afford it and that's his Christmas gift.

Anyway I do believe these devices are important.  There is nothing like a diversity of opinion. Right?

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kokomo replied on Thu, Nov 8 2012 11:33 PM

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linder:

Actually my nephew's school is already using iPads in the classroom.  He maybe does not need an iPad mini but I can afford it and that's his Christmas gift.

Anyway I do believe these devices are important.  There is nothing like a diversity of opinion. Right?

Get your point!

But the "I can afford it, so therefore he can have it attitude" is not giving children any sense of value.

Finally, an iPad in NOT important, it's useful. Education is important, the chalk & blackboard of old were useful but not important! It was the teaching & the teacher that was. 

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Paul W replied on Thu, Nov 8 2012 11:46 PM

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Kokomo I agree with Linder because a child getting used to the way an iPad works will probably help and build their schooling, college and university future. What i mean by this is that they will probsbly grasp the vital business totals quicker, for example, they'll probably know MS Office off by heart by the time that they are 12 and yeah, it's gonna help. Im 33 and my 16 year old interns have to show me the workings of MS Word & Excel!

Plus also Social Media etc is a VITAL marketing tool for all organisations now. We emply Marketing Exec's just to look after that side etc. Also an 8 year old will not understand the price of it anyway, if they love something, they will play with it and that could be a 1 dollar Smurf or a 400 dollar iPad MINI.

It's the way of the world now and if an iPad helps with teaching and is good at illustrating things better than a text book, for instance the working of the human body, they great, i'm all for it. As BANG&OLUFSEN pointed out in a late 1990s catalogue, Technology is for the benefit of man, not the other way round...

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elephant replied on Fri, Nov 9 2012 11:09 AM

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kokomo:

linder:

Actually my nephew's school is already using iPads in the classroom.  He maybe does not need an iPad mini but I can afford it and that's his Christmas gift.

Anyway I do believe these devices are important.  There is nothing like a diversity of opinion. Right?

 

Get your point!

But the "I can afford it, so therefore he can have it attitude" is not giving children any sense of value.

Finally, an iPad in NOT important, it's useful. Education is important, the chalk & blackboard of old were useful but not important! It was the teaching & the teacher that was. 

So I am guilty of bringing home the first PC for our kids -- and compounded it by buying an Atari to teach them BASIC, and an Amiga on which I used a package called AMOS to teach them extensions to BASIC and a variety of concepts.

So a long history to make a point, my three "kids" have gone on in various directions:

1. earned a reputation as a teenager in designing games using the successor to AMOS known as "Klick and Play" ... became a builder of home PCs from scratch ... obtained two degrees in the Arts ... before becoming a PC sales specialist and then moving into the corporate world ... and still dabbles in circuitry and game design and rudimentary programming
2. also achieved some notoriety for designing "Klick and Play" games before becoming an electronic artist ... produced flyers and CD covers for bands, business cards, and his own art work which he has had in exhibitions including being exhibited as a peer of the creator of "Animalia" ... and has gone on to be the game designer and illustrator in an iOS/Android game company that he has founded with his younger brother ...
3.  who also built games .... took an advanced degree in computer science ... became a program programmer and then project manager for producing commercial web sites ... and then joined number 2 in founding their company where he takes care of a range of functions (e.g. marketing) as well as fundamental programming ... and they are about to launch their second "official" game (they have won first prize in a "game marathon" where they created another game in only 48 hours)

The point of this history is that books alone would not have equipped them with the education that laid the foundation for what they have become.  They actually needed access to modern tools that I was fortunate enough to be able to "afford to give them".  I like to think that some of my own abilities also rubbed off or was transferred to them as well ... but certainly access to the tools was a critical foundation.

I hope no one tries to pass value judgements over the paths that they have taken ... to be honest there are times that I scratched my head in puzzlement about the modern "flat earth" with its "long tail"

I would offer the comment that I don't think that any tablet will impart the skills my "kids" learnt (possible exception being photography, video editing, and photo shopping ... more works from number 2).  But a tablet will teach keyboard literacy, internet research capability, media editing, presentation and publishing techniques.

Finally, the reason why many schools here (and in the US) are adopting tablets are:

1. electronic books reduce the weight kids have to carry to and from school -- you should be horrified at the sight of an 8 to 12 year old looking like a pack horse being ladened with many text books when they could simply have a tablet
2. electronic text books are hopefully cheaper than physical textbooks
3. classics are free (!!!) as electronic text books ... where as paper based Dickens, etc cost money
4. electronic textbooks can be refreshed, updated, and kept current without all of the costs of physical production, distribution and storage