Can the Cult of Bang & Olufsen Last?

Reply

vikinger Posted: Thu, Mar 8 2012 2:39 PM

rated by 0 users

Don't know whether this 'Wired' review was posted before, but it makes interesting reading.

End of article:

"Consider one of its latest products: the BeoSound 8, a docking device for iPods, iPhones, and iPads. This is a first for B&O, which took until 2010 to finally concede that we’re all now living in a future of Apple’s making. Granted, at $999, the BeoSound 8 is about 10 times the price of most iPod docks. And it looks otherworldly and obtrusive, with two plate-sized speakers joined by a brushed-aluminum bridge. But audiophiles rave about its sound quality. “Pin sharp, tight, and precise,” declares brand-obsessive site BeoWorld. According to Zean Nielsen, president of B&O’s American division, the dock already accounts for up to 14 percent of US sales and is bringing in customers who may have previously regarded its products as mere curiosities. B&O seems to see a future here. This summer, the company announced plans for a line of products designed for a distinctly non-B&O retail venue: Apple stores."

Graham

Reply

moxxey replied on Thu, Mar 8 2012 2:55 PM

rated by 0 users

vikinger:

Don't know whether this 'Wired' review was posted before, but it makes interesting reading.

Yep, we've discussed it quite a bit (last September) as Lee was interviewed for it.

I love my BS8 (design, frets, functionality), sound is reasonable, but not groundbreaking. The tracks played on my BL3s are completely enhanced.

Reply

vikinger replied on Thu, Mar 8 2012 3:32 PM

rated by 0 users

moxxey:

Yep, we've discussed it quite a bit (last September) as Lee was interviewed for it.

Just shows you how much attention I've been paying of late. 

Reply

Lars replied on Thu, Mar 8 2012 10:35 PM

rated by 0 users

I would like to just state what I think of sort of Cult etc. 

Personally I declare something as cult once I like it, once I feel good about it etc. and because of that BEO will be Cult even if they might move into a broader market, start to bring more and more Play products. All that is just because of one reason, it is because I like Beo a lot. Should I care about what others think about it NO.