ARCHIVED FORUM -- March 2012 to February 2022READ ONLY FORUM
This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022
I received a questionnaire directly from B&O the other day asking me which Bang & Olufsen speakers I own. Interestingly the list only included speakers from their current product range. The email didn’t tell me why they wanted to know but I would guess it would either be to help with future marketing or new product development.
Feels to me like the company might be missing something. I had a chat with one of the senior designers at Linn a few months ago. He told me that they have clients for new products and then they have the nearly new buyers. Linn recognises the importance of the nearly new buyers in that they help to prop up the price of the new products.
A current owner of a pair of 18’s is much more likely to upgrade to 50’s if he can get a good price for his Lab 18’s. Its also easier to decide to buy a product if you don’t think its value is likely to drop like a stone the moment you purchase it.
I like so many others on this site have many different Beovox & Beolab speakers. I’m sure I will buy more as it has become a bit of an obsession. I was ok with the more recent production models until I met Tim Jarman who introduced me to the amazing equipment built in the 70’s.
I guess what I would say to the researchers at B&O is a client buying a second hand pair of Lab 6000’s today could be a buyer of 90’s tomorrow. If B&O would just spend a little more time reflecting on where they came from and how they got to here then they might have a better idea of what the future might hold.
EXACTLY my pitch to B&O when I offered to do the whole pre-owned thing officially, and most importantly - properly.
Treat the used buyers with respect, give them a great product and excellent service, proper back-up and a great warranty - and they'll be hooked. Next step - buy new.
Too late now, but I thought it was a great idea at the time. They just brushed me off, took my idea, tried to replicate it, and failed...
Lee
That's been my experience too Lee.The existing customers are the best ones,because they will come back and also recommend you to other's.
Some of our biggest deal's were with people who had originally bought something like a used cd player to add to their system,then came back some time later and were "open to persuasion" on a trade up.This often resulted in complete housewide system install's,and knock on sales to the friends who were invited to audition these systems.
The very expensive and tired old formula promotions that B&O insisted that we participate in ,by contrast produced very poor quality lead's.
The growing list of bemused and embittered ex Dealers(and empty shops!),can't be helping B&O's reputation.
But still they survive?
Lovely product-strange company!
Good luck with whatever you are doing these day's sir btw
Nick
The existing customers are the best ones,because they will come back.
Not sure about that....if B&O goes on with making rubbish they are going to leave...believe me!