ARCHIVED FORUM -- March 2012 to February 2022READ ONLY FORUM
This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022
https://www.displaysupplychain.com/blog/will-samsung-return-to-oled-tv
TV manufacturer margins, graph half way down article.
Sandyb:Hang on - that says nothing about the actual contribution that TV's make to the top level gross margin, nor the actual margin on their BV's. Mass scale TV manufacturers make margins in the region of 10-14%, and they have the benefits of scale. LG recently reported a record margin on TV's of 14%, and Sony's equivalent is between 10-11%. My dealer has continually told me that from what he learns from B&O, the company makes a pretty slim margin on their BV's. Whether that has improved a bit is unlikely to change this picture materially. He has a long relationship with the company. So I stick to the original point - share of sales and of profit are likely very different. Reading through the 2015 annual report, I'm struck by a note they make - overall margin was adversely impacted by a higher share of TV sales in the mix. If that doesn't suggest that their TV's are not what drives their margin, well I don't quite know what other indication one would need. Anyway, despite all of this, and despite all the mood music, they make in the end make more BV's if they decide they are necessary - though the direction of travel suggests its real risk they move away.
Sandyb: https://www.displaysupplychain.com/blog/will-samsung-return-to-oled-tv TV manufacturer margins, graph half way down article.
So you take a Display/System Chassis with license fees covered with a BOM cost of £1100, add 6 speakers and amplifiers into a plastic frame with a cloth cover with their respective amplifiers and a controller board and charge £8000. Dealer gets 25-30% margin. Which means total BOM is about £3600 et voila - 40%+ Margin.
Yes its difficult to compare apples and oranges - B&O may make more than the mass market 10%, but that will likely largely derive from slapping on a sound system. Those I am happy make the company a decent enough margin - but the TV part, no.
And I repeat, look through the annual reports of recent years - I've mentioned the comment in the 2015 report, which I highly suggestive that BV margins were dilutive, even if positive. That's the company's own information, not some back of the envelope supposition.
The evidence from the industry is that TV manufacturers have low margins, and as such it is understandable why there are fewer brands these days. The LG partnership may have improved things bit, but I suspect not materially altering the big picture when it comes to their group level thinking.
As I say, B&O may make further BV's - I have no idea, but the slimmed down portfolio, internal competencies, and moreover Roger's post after the strategic update a while back suggests its at risk. Certainly not the hey presto here's a healthy margin, why walk away calculation that you present.
mawheele:Folks - before we make comments like the above, please check your facts . Stuff like this on boards can impact perfectly good businesses actually doing well - like saying product categories are EOL or immaterial to their profitability. Here is what we actually know "The gross margin for the Bang & Olufsen business unit was 45.2 per cent against 42.4 per cent in the previous financial year. The significant improvement in gross margin was driven by an overall improvement in product profitability, especially on TVs , increased income from brand partnering, and a change in product mix." Taken from the B&O's report and account for the last financial year. Its not all doom and gloom - in fact, there are many rays of light.
Sandyb: Yes its difficult to compare apples and oranges - B&O may make more than the mass market 10%, but that will likely largely derive from slapping on a sound system. Those I am happy make the company a decent enough margin - but the TV part, no. And I repeat, look through the annual reports of recent years - I've mentioned the comment in the 2015 report, which I highly suggestive that BV margins were dilutive, even if positive. That's the company's own information, not some back of the envelope supposition. The evidence from the industry is that TV manufacturers have low margins, and as such it is understandable why there are fewer brands these days. The LG partnership may have improved things bit, but I suspect not materially altering the big picture when it comes to their group level thinking. As I say, B&O may make further BV's - I have no idea, but the slimmed down portfolio, internal competencies, and moreover Roger's post after the strategic update a while back suggests its at risk. Certainly not the hey presto here's a healthy margin, why walk away calculation that you present.
Yikes. I come to the table with facts and actual quotes from the latest report and accounts and you share a comment you think you read from 3 financial years ago and assume it must be true today and then suggest I'm using supposition. In 2015, B&O was transitioning a portfolio from BS4 to Android with all its associated costs across multiple TV lines. I can agree that 3-years ago that could well have been the case. But that does not mean that today they are planning to exit a business or are making no profit, just when they tell their shareholders otherwise. When we're discussing 26% of a company's revenues any dilution will be immediately visible across the broader number, and yet, profitability has increased. Those is the facts.
I'll leave this thread now as I don't agree with its implications to negatively and wrongly impact a company with falsehoods. Unfortunately, these remarks of Eclipse being EOL have spread to other threads and its just plain unfair to B&O and its employees.
mawheele: Unfortunately, these remarks of Eclipse being EOL have spread to other threads and its just plain unfair to B&O and its employees.
Unfortunately, these remarks of Eclipse being EOL have spread to other threads and its just plain unfair to B&O and its employees.
Actually we don’t know anything about this - all we can do is to speculate and discuss.
Some see a value in doing so - I’d rather just wait and see, what happens.....let the guys in Struer do their things.
Why not accept that we/the Beoworlders have no influence whatsoever!
(Which is actually good so, since everyone wants something different from the others).
MM
There is a tv - and there is a BV
Millemissen: mawheele: Unfortunately, these remarks of Eclipse being EOL have spread to other threads and its just plain unfair to B&O and its employees. Actually we don’t know anything about this - all we can do is to speculate and discuss. Some see a value in doing so - I’d rather just wait and see, what happens.....let the guys in Struer do their things. Why not accept that we/the Beoworlders have no influence whatsoever! (Which is actually good so, since everyone wants something different from the others). MM
To that point, I have edited my original statement to make it clear that it is only my opinion and not in any way official - just in case anyone is daft enough to listen to me!
Ban boring signatures!
Actually your fact and quote showed nothing specific to TV margins, but whatever.
I've also not commented about the merits of the Eclipse - I don't have a big issue with it for the record.
I had the BV14, so I know what a problematic TV really is.
mawheele: I'll leave this thread now as I don't agree with its implications to negatively and wrongly impact a company with falsehoods. Unfortunately, these remarks of Eclipse being EOL have spread to other threads and its just plain unfair to B&O and its employees.
First I've heard of Eclipse being EOL - I think you're reading too much into this. Where has anyone said it's EOL? First I've heard is, somewhat ironically, you mentioning it yourself :)
My understanding of the Eclipse was it might get an update in 2019, but B&O was running down its existing source of panels first. I'm sure we've discussed this, too.
https://www.channelnews.com.au/exclusive-kennedy-group-to-bail-out-of-bang-olufsen/
not that things can't change, but this article makes reference to a decision to exit selling TVs.
Sandyb:https://www.channelnews.com.au/exclusive-kennedy-group-to-bail-out-of-bang-olufsen/not that things can't change, but this article makes reference to a decision to exit selling TVs.
Guess we'll have to see, though I imagine it will be quite a while before anything is confirmed.
There's a webcast / analyst call on Jan 8th, though that may not clarify anything in this respect.
But like you, I'd prefer them to continue with BV's.
That's my preference at the margin.
I did pose the question yesterday - what would people hear prefer?
Option 1 - More BV's
Option 2 - The Sound centre / hub sold separately, useable with 3rd party screens.
Answer obviously depends in part on execution - which do we trust them to get more "right"
Option 1 (definitely) - if executed as good as the BV Eclipse.
Sandyb:Guess we'll have to see, though I imagine it will be quite a while before anything is confirmed. There's a webcast / analyst call on Jan 8th, though that may not clarify anything in this respect. But like you, I'd prefer them to continue with BV's. That's my preference at the margin. I did pose the question yesterday - what would people hear prefer? Option 1 - More BV's Option 2 - The Sound centre / hub sold separately, useable with 3rd party screens. Answer obviously depends in part on execution - which do we trust them to get more "right"
Dom
2x BeoSystem 3, BeoSystem 5000, BeoSystem 6500, 2x BeoMaster 7000, 2 pair of BeoLab Penta mk2, AV 7000, Beolab 4000, BeoSound 4000, Playmaker, BeoLab 2500, S-45, S-45.2, RL-140, CX-50, C-75, 3x CX-100, 3x MCL2 link rooms, 3x Beolab 2000, M3, P2, Earset, A8 earphones, A3, 2x 4001 relay, H3, H3 ANC, H6, 2014 Audi S5 with B&O sound, and ambio
yep, the Eclipse was much better executed than the 14 / Horizon etc.
Option 1 for me - largely because that would more likely integrate peripherals a bit better.
Though what I really want is a B&O Wallpaper.
I'm a wall mounter - I don't like wall mounting a C8 (for example). Not flush to the wall - that gap would drive me mad.
But then again, i'm guilty of obsessing over first world issues.
I'm not a Video Engineer and so I would love to know to what extent you can overwrite/overlay a passthrough HDMI video stream in order to provide additional menus to control features etc.
e.g. could the "curtains" function be achieved by modifying HDMI stream etc.
Depending upon results of above I think there is more mileage in option2 than option 1.
Difference between 1 and 2 is the remote.
With 2 you’ll need 2 remotes (unless you prefer one of the universal remotes).
With 1 you’d still have a BeoRemote for the whole unit (and more).
Yes, exactly.
That was my point all along with all the debates about PUC's / BR One with a stand alone sound centre.
i.e that a standalone sound centre may not come with a BR One.
Millemissen: Difference between 1 and 2 is the remote. With 2 you’ll need 2 remotes (unless you prefer one of the universal remotes). With 1 you’d still have a BeoRemote for the whole unit (and more). MM
Not sure that's entirely true - if all your B&Oness is connected to the soundcentre and the TV is controlled via CEC then you are 95% of the way there with a B&O remote supplied with the soundcentre - not a bad compromise.
New: Beovision Harmony, Beolab 50's, Beolab 28's, Beolab 18's, Beolab 17's, Beosound Stage & LG, Beosound 2, Beoplay M3, Beoplay A1, Beoplay Portal, Beoplay H4 gen 2, Beoplay E8 3.0
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Old: Beosound 9000 mk3, Beolab 3's, Beovision Eclipse, Beolab 1's, Beolab 2, Beovision 10-46, Overture 2300, beolab 8000's, Beolab 4000's, Beovision avant 32" etc. etc.
Livingroom: BL3, BL11, BV11-46 Kitchen: Beosound 1 GVA, Beocom 2 Bathroom: M3 Homeoffice: M3, Beocom 2 Library: Beosound Emerge, Beocom 6000 Bedroom: M5, Essence remote Travel: Beoplay E8 2.0, Beoplay EQ, Beoplay Earset
Hiort:Quite sure there will be a successor to the Eclipse. Also the Horizon will get a successor (when the stock is sold out). All in cooperation with LG. That is my prediction. But I’m quite sure..
All in cooperation with LG.
That is my prediction.
But I’m quite sure..
Interesting, now that Meridian is LG's audio partner.
Puncher: Millemissen: Difference between 1 and 2 is the remote. With 2 you’ll need 2 remotes (unless you prefer one of the universal remotes). With 1 you’d still have a BeoRemote for the whole unit (and more). MM Not sure that's entirely true - if all your B&Oness is connected to the soundcentre and the TV is controlled via CEC then you are 95% of the way there with a B&O remote supplied with the soundcentre - not a bad compromise.
I’d like to see that work 😉
Sandyb: https://www.channelnews.com.au/exclusive-kennedy-group-to-bail-out-of-bang-olufsen/ not that things can't change, but this article makes reference to a decision to exit selling TVs.
I really wouldn't read too much into this - I write similar articles for our tech websites. Sometimes writers research (ironically trawling forums such as this where we're saying their new premium TV is EOL) and get their facts wrong, are given a tip which often turns out to be incorrect or they've spoken with someone locally who has just offered the wrong information.
I wouldn't take 'Channel News Australia' as some definitive inside knowledge of B&O's plans back in Denmark. They know less than your average dealer and certainly less than someone such as Roger.
agreed, and I really don't take it as definitive by any means.
Merely threw it out there as a retort to the idea that "why would they walk away" - I do believe its being thought about, partly from my dealer, partly from what Roger explained, and partly from listening to Jon of Manchester on the Beotalk podcast (he didn't confirm anything specifically really, but you didn't have to read hard between the lines that an BV less future is perhaps upon us soon enough).
Given the above, I'd suggest it unwise to assume life will continue as before, though I'd welcome further BV's..
I've worked at enough global firms - at some point, most retrenched from being one stop shops, back towards what they were best at, i.e. where their core DNA lay. So a similar move from B&O would come as no surprise at all, but we'll just have to wait.
A stand and sound system which would last for many years and give great service, with the option to replace the panel, would make B&O a 'long term investment' once again.
When technological pace was slower, that was the salesman's 'weapon' when closing a sale - working out what it would cost over 10-15 years against replacing an inferior non-B&O every 3-4 years...
8
Millemissen: Puncher: Millemissen: Difference between 1 and 2 is the remote. With 2 you’ll need 2 remotes (unless you prefer one of the universal remotes). With 1 you’d still have a BeoRemote for the whole unit (and more). MM Not sure that's entirely true - if all your B&Oness is connected to the soundcentre and the TV is controlled via CEC then you are 95% of the way there with a B&O remote supplied with the soundcentre - not a bad compromise. I’d like to see that work 😉 MM
Perhaps you'd like to explain why it couldn't!
Millemissen:I’d like to see that work 😉
Puncher:I’d like to see that work 😉MMPerhaps you'd like to explain why it couldn't!
1. Brexit
2. European Corporate Financing
3. WW Stock markets and Credit risk/appetite
B&O can design the product of the century......but their banking provider (plus in-country/German/ECB facilities) will get into a crunch.
EOL for a lot of Companies in Europe in 2019
Mr 10Percent: EOL for a lot of Companies in Europe in 2019
I'm afraid your predictions will be correct. All that + the 45th President of the US.
DMacri: Puncher: I’d like to see that work 😉 MM Perhaps you'd like to explain why it couldn't! I’ve got nearly that functionality with my BeoSystem 3 linked to my BeoSystem 6500.
Puncher: I’d like to see that work 😉 MM Perhaps you'd like to explain why it couldn't!
I’ve got nearly that functionality with my BeoSystem 3 linked to my BeoSystem 6500.
Not quite sure, what you are trying to describe (with your setup).
The question was ‘will a BROne (or a similar maybe coming remote from B&O) be able to control a non-B&O tv through CEC’ in a sufficient way.....
....which I doubt it can.
A soundbar with integrated IR-transmitter and PUCs controlled by the BROne could be a feasible solution (see the NEEO remote)...?
1990:A soundbar with integrated IR-transmitter and PUCs controlled by the BROne could be a feasible solution (see the NEEO remote)...?