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This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022

 

Idea for A9 add ons

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wonderfulelectric
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wonderfulelectric Posted: Sun, Jan 27 2013 10:58 PM

I was just thinking since the A9 might look a little plain jane with it's big plain face and all why not offer an okay priced clip on clock movement on it? Say $700?  I am sure that will offer a touch of modern whimsy to it. Functional too!

As for the fact that the fabulous grill needing to be covered by fabric because of its poor finish why not offer an aluminum grill stick on grill that matches the fibonacci pattern? Oh it will make it look so much like a decoration piece! The clip on clock movement with the stick on metal grill! Bravissimo! 

What you guys think? 

Stan
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Stan replied on Sun, Jan 27 2013 11:12 PM
I think an aluminum grill might look too "industrial" and would definitely require metal legs. Seems to run counter to the more "organic" design language of the A9, and would raise the price too much for something that is supposedly "budget". Not so keen on the clock idea. I guess I'm from the school of buying into a design as designed by the designer vs "personalization". Stan
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BeoBoy68 replied on Sun, Jan 27 2013 11:24 PM

  Aluminium color Cover will be nice. And Metal or Aluminium leg's too. Shame that B&O forget his aluminium heritage. Crazy ! 😝

wonderfulelectric
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BeoBoy68:

  Aluminium color Cover will be nice. And Metal or Aluminium leg's too. Shame that B&O forget his aluminium heritage. Crazy ! 😝

Actually aluminum legs will make it look like the speakers from a B&W spin off brand. www.podspeakers.dk .... so not a good idea

I think the clock movement with a bright colored aluminum cover with the matching fibonacci pattern that clicks on the existing plastic grill will make it look like an Objet d'Art from Ikepod or Gerarld Genta. Clock movement must not be one of those conventional types of course. Skeletal movement with patterned arms (perhaps designed on the basis of sound waves) will be appropriate. 

Total add on with be $1500 i guess to be profitable? But that will definitely make the A9 serve a double purpose. And imagine if the A9 is wall hung with that. People's first reaction will be like what nice big clock you have....... then OMG it's a music system. 

Regarding whether the system is to be budget or not...... the grill and clock are entirely optional so... for the more design-centric individuals they can just add those on later. Plus really you will be paying for another item -  a designer clock.

Instead of letting B&O compete in the highly competitive market of either lifestyle or tech or both. It can establish itself entirely as a luxury brand on its own terms. Less neither here nor there approach. 

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duplicate

Simbohm
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Simbohm replied on Mon, Jan 28 2013 1:41 AM
Not sure if it needs any changes, except some funjpky covers...

I say this because its a BeoPlay product - it's more industrial/loft and lower end. I would never use it in the main part of my house (several B&O pieces) - which has a richer finish, but have it in my home office area, which looks looks more like a loft space - it fits right in. I like the simplicity - I think if you did anything more the design would seem too cluttered...metal legs would look cheap as well in my setup... Just saying,..

wonderfulelectric
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Yeah I like the wooden legs with metal ring contrast way better than metal on metal. I think the clock idea will just simply be making the A9 serve double duty. Plus it's optional.... so.... On it's stand the clock design will look very abstract. On the wall it will look super luxurious. Laser perforated metal fibonacci pattern on the background of a skeletal clock? It practically sells itself! Plus what great publicity! Plus maybe this can probably give them an opportunity to launch two versions of the A9. Like there's the normal usual A9 and A9SE (Special Edition) like what Shure did to their 535 in ears. Skeletal clock comes as standard on the special edition but optional on the A9 and with the Special Edition they can probably charge double or triple (or 2.5 times) to bring it to reference performance. Trust me people can command a lot in premium for bold/ show-off designs. Maximalism or minimalism. It's very current to mix the both! 

Great as a secondary or even primary system for the very discriminating consumers/audiophiles in SE edition. I think this approach will make the A9 a must have like the old Beocenter 2300.  Do the current generation have or even have the need for head units anymore? 

You can always do funky printed grill cloths but what B&O need to do with that concept is to partner with luxury label designers to create a series of different looks. What B&O lacks a lot IMHO is the true luxury label approach. B&O has a dealer network exactly like a luxury label so..... Why not go all the way? Ever since the introduction of the lenses or the performance approach to marketing have you noticed a kinda decline brand wise?.... Or is it just me?... 

I truly think this approach will make the A9 look a lot more complete. But I dunno whether the old B&O consumers will be ready to embrace this.... Then again.... Well it's just an idea. So B&O don't forget me if you are going to use this idea. It will be a nice addition to my portfolio. 

BeoPlay or the Core Line... Who cares? I mean there's Miu Miu vs Prada.... Totally different styles. More freedom thus less old fashioned. 

It's like you ask people which is better Givenchy or Lanvin? Totally different styles where do you begin to compare? 

Or like B&B or Cassina? Well you don't see Karl Lagerfeld participating in boring B&B. Branding is so so important when you are global and when there are tons of imitators. 

Puncher
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Puncher replied on Mon, Jan 28 2013 9:12 AM

I'm sorry but I buy B&O because it's B&O, I have absolutely no interest in dressing it up with pretentious Prada or "insert any designer name here" covers. They may as well sell coat hangers!

B&O need to promote their own identity not somone else's! The day they fit Jimmy Choo's to the wooden legs will be the day B&O and I part company!

Ban boring signatures!

wonderfulelectric
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Puncher:

I'm sorry but I buy B&O because it's B&O, I have absolutely no interest in dressing it up with pretentious Prada or "insert any designer name here" covers. They may as well sell coat hangers!

B&O need to promote their own identity not somone else's! The day they fit Jimmy Choo's to the wooden legs will be the day B&O and I part company!

Well Baccarat partnered with Phillipe Stark so did Kartell.... How well they did!!!!!

And then there's Franz Ceramic with Alber Elbaz. Cross collaboration is huge.  Plus B&O will be promoting their own identity if they are collaborating with big designers... Erm... Wasn't that the B&O's way when it was big? 

I dunno isn't B&O suppose to be premium for design and branding? 

We know that Dali deigned for Cartier and BD Barcelona.

What B&O doesn't exactly have is a celebrity creative director... So cross collaboration is fine.... B&O is corporate just like how Cassina, Franz, Baccarat and Kartell are. Original founders are dead for goodness sake. 

There's Lagy Gaga for Beats. Monster has collaborated with so many musicians.... You don;t see their sales plummeting or brand losing image. 

vikinger
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vikinger replied on Mon, Jan 28 2013 9:45 AM

'Celebrity Directors' are just that...... they are celebrities. There are celebrities in all walks of life who just take credit for the work of others.

Just take celebrity Sir Norman Foster, Architect, as an example. He was soaking up the plaudits for his Millenium Bridge over the Thames until it developed that famous wobble. SIr Norman immediately blamed the engineering consultancy Arup who had really designed the bridge, and then took a very low profile until the engineers had provided a solution. No, celebrities are not the way forward!

 

Graham

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Puncher replied on Mon, Jan 28 2013 9:49 AM

wonderfulelectric:

Well Baccarat partnered with Phillipe Stark so did Kartell.... How well they did!!!!!

And then there's Franz Ceramic with Alber Elbaz. Cross collaboration is huge.  Plus B&O will be promoting their own identity if they are collaborating with big designers... Erm... Wasn't that the B&O's way when it was big? 

I dunno isn't B&O suppose to be premium for design and branding? 

We know that Dali deigned for Cartier and BD Barcelona.

What B&O doesn't exactly have is a celebrity creative director... So cross collaboration is fine.... B&O is corporate just like how Cassina, Franz, Baccarat and Kartell are. Original founders are dead for goodness sake. 

There's Lagy Gaga for Beats. Monster has collaborated with so many musicians.... You don;t see their sales plummeting or brand losing image. 

Only if we are chasing a vacuous airhead customer base!

Ban boring signatures!

Chris Townsend
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Puncher:

I'm sorry but I buy B&O because it's B&O, I have absolutely no interest in dressing it up with pretentious Prada or "insert any designer name here" covers. They may as well sell coat hangers!

B&O need to promote their own identity not somone else's! The day they fit Jimmy Choo's to the wooden legs will be the day B&O and I part company!

Ban boring signatures!

If they use Cameron Diaz's legs on the other hand I,m buying shares!

Beosound Stage, Beovision 8-40, Beolit 20, Beosound Explore.

tournedos
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tournedos replied on Mon, Jan 28 2013 10:23 AM

Chris Townsend:
Puncher:

 

I'm sorry but I buy B&O because it's B&O, I have absolutely no interest in dressing it up with pretentious Prada or "insert any designer name here" covers. They may as well sell coat hangers!

 

B&O need to promote their own identity not somone else's! The day they fit Jimmy Choo's to the wooden legs will be the day B&O and I part company!

 

Ban boring signatures!

 

 

 

If they use Cameron Diaz's legs on the other hand I,m buying shares!

LaughingLaughingLaughing

--mika

Puncher
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Puncher replied on Mon, Jan 28 2013 11:12 AM

Chris Townsend:

 If they use Cameron Diaz's legs on the other hand I,m buying shares!

LaughingYes - thumbs up

Ban boring signatures!

wonderfulelectric
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Chris Townsend:
Puncher:

 

I'm sorry but I buy B&O because it's B&O, I have absolutely no interest in dressing it up with pretentious Prada or "insert any designer name here" covers. They may as well sell coat hangers!

 

B&O need to promote their own identity not somone else's! The day they fit Jimmy Choo's to the wooden legs will be the day B&O and I part company!

 

Ban boring signatures!

 

 

If they use Cameron Diaz's legs on the other hand I,m buying shares!

LOL! Maybe they should.

wonderfulelectric
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Puncher:

wonderfulelectric:

Well Baccarat partnered with Phillipe Stark so did Kartell.... How well they did!!!!!

And then there's Franz Ceramic with Alber Elbaz. Cross collaboration is huge.  Plus B&O will be promoting their own identity if they are collaborating with big designers... Erm... Wasn't that the B&O's way when it was big? 

I dunno isn't B&O suppose to be premium for design and branding? 

We know that Dali deigned for Cartier and BD Barcelona.

What B&O doesn't exactly have is a celebrity creative director... So cross collaboration is fine.... B&O is corporate just like how Cassina, Franz, Baccarat and Kartell are. Original founders are dead for goodness sake. 

There's Lagy Gaga for Beats. Monster has collaborated with so many musicians.... You don;t see their sales plummeting or brand losing image. 

 

Only if we are chasing a vacuous airhead customer base!

 

Karl Lagerfeld, Phillipe Stark , Salvador Dali and Alber Elbaz are for airhead customers? And what's wrong with having airhead customers? They say money makes the world go round. lol

Collaborating with Christopher Kane or Ricardo Tisci will be fun too... I mean it is both publicity and also raising the products' overall standard. Those people are quite particular. There's a reason why they are paid millions a yr as creative directors..... The last two mentioned are quite intellectual btw. 

Okay they all have their flops but still.... 

Anyway I am really crossing my fingers on my clock on the A9 idea... I think it will be fantastic and will help increase my exposure greatly. Not too much I hope..... Just a little so I can meet people will be fine... lol... Oh I am dreaming again... But what is life without our dreams? 

 

wonderfulelectric
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vikinger:

'Celebrity Directors' are just that...... they are celebrities. There are celebrities in all walks of life who just take credit for the work of others.

Just take celebrity Sir Norman Foster, Architect, as an example. He was soaking up the plaudits for his Millenium Bridge over the Thames until it developed that famous wobble. SIr Norman immediately blamed the engineering consultancy Arup who had really designed the bridge, and then took a very low profile until the engineers had provided a solution. No, celebrities are not the way forward!

 

Graham

I am saying that B&O doesn't have a creative director for their own brand and thus they are free to collaborate.... I think there's a communication breakdown.

wonderfulelectric
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And really no one here likes my metal perforated grill with fancy skeletal clock clip-on idea? Too out there? There is actually nothing right in the centre of the A9 BTW. So there will be minimum acoustic impact. That is if the clock movement is made very silent and non resonant. I imagine a rubber isolation ring of sorts will be involved. B&O used to make fancy knickknacks all the time. The flute alarm clock for example. So... Maybe this will be bringing B&O back to its heritage or house? 

Electrified
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Not that I see any point in having things attached to the front (artistic prints directly on the fabric might be a good accessory), but WonElec, take a look at at the Arne Jacobsen Banker's Clock. It's a beautiful clock on a wall.

wonderfulelectric
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Not bad not bad. Thanks for introducing me to a new designer!

But the fibonacci pattern has no business staying hidden. Anybody here has contacts to B&O product development board or something? I will do an official sketch and submit to them. Even put in funding to get my idea into production! It will be nice for my portfolio and I will learn tons during the process I bet.  I mean it will be a good first step for me... To get a feel of the real world of design that is... 

Already emailed B&O support team let's hope I will get a reply. 

It will be something based on these interesting arms on 

http://www.questodesign.com/shop/proddetail.php?prod=big_ben_clock_moooi&cat=205

meets the perforated metal effect of this watch

 http://www.essential-watches.com/Gerald-Genta-ATRX75911CNBD-Arena-Tourbillon-Retrograde-Platinum-on-Strap-with-Palladium-Bezel-Black-Dial-24234

with exposed skeleton movement 

http://montre24.com/news/2012-10-26/2216/

 

Electrified
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Okay, I'm out. This just became a bit too ridiculous, even to me.

 

Puncher
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Puncher replied on Mon, Jan 28 2013 6:44 PM

wonderfulelectric:

Not bad not bad. Thanks for introducing me to a new designer!

But the fibonacci pattern has no business staying hidden. Anybody here has contacts to B&O product development board or something? I will do an official sketch and submit to them. Even put in funding to get my idea into production! It will be nice for my portfolio and I will learn tons during the process I bet.  I mean it will be a good first step for me... To get a feel of the real world of design that is... 

Already emailed B&O support team let's hope I will get a reply. 

It will be something based on these interesting arms on 

http://www.questodesign.com/shop/proddetail.php?prod=big_ben_clock_moooi&cat=205

meets the perforated metal effect of this watch

 http://www.essential-watches.com/Gerald-Genta-ATRX75911CNBD-Arena-Tourbillon-Retrograde-Platinum-on-Strap-with-Palladium-Bezel-Black-Dial-24234

with exposed skeleton movement 

http://montre24.com/news/2012-10-26/2216/

 

So, to sumarise, your plan is to take a £1700 speaker, stick an aluminium grill on it and a clock mechanism and try to charge an additional $1500 for it - and this you're offering to fund yourself???Huh?

It'll probably work out cheaper if you just have your own parts machined to your design for your own personal use rather than worry about tooling up the components for any great volume!Wink

Ban boring signatures!

wonderfulelectric
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Lol. I know all it takes is an epilog laser etc... But I just think this is such a fun take on the A9 that I will like to see it make into production. Don't you think the A9 will look less like just a round flat disk when hung on the wall with the clock & grill idea? Anyway I am inexperienced that I will love to get more in touch with my designer side. 

Maybe B&O wouldn't even reply me. Who knows? 

Anyway it is basically a luxury designer clock by its own right but I can't take full credit since the fibonacci grill pattern is not dreamt up by me. 

$1500 for that clock is not remotely unreasonable. Take a look at that clock by Marcel Wonders I pasted on the first link. It's three times that! Besides if the A9 dies out the clock can totally function on its own hung on a wall. Plus if B&O takes a liking to the idea they will probably launch a SE version of it with uncompromised internals. Making the BeoPlay line more playful than just a mere budget take on the core line. B&O used to launch speakers of the same type in different versions in the past anyway so its not like something new... Plus all other companies are doing it so.... 

Might never happen so I am just dreaming. Everything has to have a beginning right? But you have to admit it is a fresh idea no? 

wonderfulelectric
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Duplicate.

Puncher
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Puncher replied on Mon, Jan 28 2013 7:25 PM

wonderfulelectric:

Lol. I know all it takes is an epilog laser etc... But I just think this is such a fun take on the A9 that I will like to see it make into production. Don't you think the A9 will look less like just a round flat disk when hung on the wall with the clock & grill idea? Anyway I am inexperienced that I will love to get more in touch with my designer side. 

Maybe B&O wouldn't even reply me. Who knows? 

Anyway it is basically a luxury designer clock by its own right but I can't take full credit since the fibonacci grill pattern is not dreamt up by me. 

$1500 for that clock is not remotely unreasonable. Take a look at that clock by Marcel Wonders I pasted on the first link. It's three times that! Besides if the A9 dies out the clock can totally function on its own hung on a wall. Plus if B&O takes a liking to the idea they will probably launch a SE version of it with uncompromised internals. Making the BeoPlay line more playful than just a mere budget take on the core line. B&O used to launch speakers of the same type in different versions in the past anyway so its not like something new... Plus all other companies are doing it so.... 

Might never happen so I am just dreaming. Everything has to have a beginning right? But you have to admit it is a fresh idea no? 

I'm sure that ventures such as this can only serve to add to your experience and business acumen - I wish you luck.

Ban boring signatures!

wonderfulelectric
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Oh Thanks Puncher!

wonderfulelectric
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News update! I got an email back from them. B&O is not interested in collaboration. Okay... So maybe there is a reason why things are the way it is. I mean even Sony has sponsored Artist and I am offering to fund the project! It's freaking free publicity. Way back when B&O was still big they collaborated with artists etc for their big anniversary. What time zone is B&O living in? OMG I refuse to make future purchases. lol.... Well maybe some but only because of old times sake. 

Well money not spent is money saved. Perhaps God wants me to save my ideas for my own brand or something. Sigh... I mean really? I mean like B&O net profit does not equal to.... okay I shall not continue.... I don't want to sound patronizing. 

Anyway kinda upset that they are not willing to collaborate and to be honest they should collaborate with other brands or people if not with me... Otherwise there might be no hope. That's how luxury labels work nowadays. It's like B&O tries to be a multinational luxury label but not behaving like one. Because tell me something... are any of the designers working for B&O now remotely big? How do you get publicity that way? I am not sure. It's not like B&O's products sell for themselves you know... 

Are the Chinese Tycoons still buying B&O I know quite a few who moved on. 

Okay enough venting I kinda knew it would not happen... so... 

 

Puncher
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Puncher replied on Tue, Jan 29 2013 11:18 AM

Oh dear......... nevermind.

Ban boring signatures!

Gatex
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Gatex replied on Tue, Jan 29 2013 11:53 AM

wonderfulelectric Bno is about industrial products not Art !

Chris Townsend
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Ill read this again later after a Rioja or five. It will probably make more sense.

Beosound Stage, Beovision 8-40, Beolit 20, Beosound Explore.

jkhamler
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jkhamler replied on Tue, Jan 29 2013 12:28 PM

Embarrassing. 

Electrified
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Toe cringingly so.

wonderfulelectric
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Gatex:

wonderfulelectric Bno is about industrial products not Art !

Well one is inextricably linked to another no? 

Besides closing down over a hundred shops in Europe to enter into the Chinese market? Oh they can try... B&O has long lost the presence they had in Asia. FYI just received an invitation to an up to 70% off sale on display models for the stores in Singapore. A good sign in a booming market? I don't think so. 

Dealership in Taiwan isn't exactly stocking up on B&O either. 

And really China?... They gobble up businesses like nobody's business. And what does B&O make that the Chinese aren't making already? Erm no luxury electronics made in China? I don't think so... There is Consonance, QAT, Colorfly etc... They are all way more upmarket in built and tech than B&O BTW. So what's left is branding, marketing and design but where is that in B&O? 

Well that's the Asia market for B&O for you. Not that the Asia market is bad for Western luxury brands... Not remotely at all.. In fact they are all doing quite well. 

Perhaps B&O wants to buy back their own business one day when stocks devalues to a certain point? 

Anyway at least I asked. And they did reply. So... that's decency there. 

wonderfulelectric
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Just got a contact from my friend go is in IT for an engineer at B&O. So not all hope is lost. Then again... on a larger scheme of it things..... it's going to be more like a pet project for me. Not sure how much will my idea serve them though. But it's just some sketches and ideas that is not going to take up too much of my time. If it helps... then it helps. 

Stan
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Stan replied on Wed, Jan 30 2013 4:50 PM

This thread reminds me a bit of a Steve Jobs quote:  "People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things." (Apple Worldwide Developers' Conference, 1997)

Electrified
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Let me add a sentence to that quote:

"And obviously saying no to the hundreds of bad ideas from people who knows no better".

 

wonderfulelectric
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Stan:

This thread reminds me a bit of a Steve Jobs quote:  "People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things." (Apple Worldwide Developers' Conference, 1997)

Well.. I did imply time and again that my idea might or might not work no? It's all for fun anyway. 

PS. B&O's CEO isn't Steve Jobs. Otherwise they won't be where they are today. ( you are hilarious for trying to parallel Apple to B&O) `

They definitely didn't say no to the Beosound 2,6 , Beovision 4 or the A3..... so.... 

And speaking of being selective.... I guess giving the award to the design of the fabric covers of the A8 which obviously look like knockoffs of Lanvin Iphone covers is a good idea too? Design competition held by a luxury label is the first I have ever heard of BTW. 

Electrified
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wonderfulelectric:
They definitely didn't say no to the Beosound 2,6 or the A3..... so.... 

LOL, you think your copy/paste ideas are up there in the same category?

In fact, I'm amazed how you think you can design, or be an "artist", this way. Copy/pasting is not art, and certainly not design. Perhaps it's time you tried to educate yourself, be it at a school or for yourself, before trying to make relative big companies (big, as in "recognised worldwide") like B&O "collaborate" with you. 

Seriously, get an education in architecture and/or industrial design, before thinking that B&O and other design grands will even tentatively contemplate your "design". It's like a kid sending drawings of rockets to NASA, or drawings of cars to Ferrari.

The alternative is to become an established artist and try to make your design be printed on other stuff (i.e. shopping bags, carpets, cloth in general (cloth, not clothing), and all sorts of porcelain or whatever.

Design is not about how much you can glue together. 

Oh, and just for the record:

1) Fibonacci numbers are all around in nature. It's the best way to pack a lot of small things together tightly. The sun flower for instance, is ordered like Fibonacci numbers, and:

2) Arne Jacobsen is not a "new designer". He was a world renowned architect and designer, who lived from 1902-1971. He is one of a handful of people who defined "Scandinavian design" (i.e. Danish design, basically). Other people in the same category include Hans Wegner, Poul Henningsen, and Børge Mogensen. Big names internationally.

wonderfulelectric
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So I guess you are representing B&O? Or NASA? Or Apple? Hilarious. 

Besides it is completely casual what I am planning to do. You never know until you try. So what is your excuse for putting me down? Getting some ego trip? 

Tom Ford never studied fashion. Miuccia Prada reportedly never raised a pencil and Larry Gagosian never studied art. Officially in school anyway.... So....Leonardo Da Vinci is completely self taught so... I have no idea what point are you trying to get... There are always exceptions.. Hell most graduate students can't even find a decent job now. 

Electrified
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wonderfulelectric:

So I guess you are representing B&O? Or NASA? Or Apple? Hilarious. 

What the hell? Because I think your idea and your approach is horrendously stupid, suddenly I'm trying to represent NASA, B&O, or Apple!?  Talk about strawmanning my position, or at least not be able to comprehend very simple English and concepts.

 

 

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