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2014 Catalogue

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Roger
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Roger Posted: Fri, Jul 12 2013 10:59 AM

Good news: The printed catalogue will be back this November, and a new version will be released every 6 months. The catalogue is said to be classy with even less focus on tech data (that can be found online).

Roger

kokomo
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kokomo replied on Fri, Jul 12 2013 11:21 AM

So just a series of expensive and luxurious house interiors then?

beolion
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beolion replied on Fri, Jul 12 2013 11:39 AM

But I still love to browse/read the catalogues

Millemissen
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Roger:

Good news: The printed catalogue will be back this November, and a new version will be released every 6 months. The catalogue is said to be classy with even less focus on tech data (that can be found online).

Roger

This can only mean that we from november on will be seeing an updated portefolio of products - can't wait...Lets have a Party !!!

Grrretings Millemissen

There is a tv - and there is a BV

stefan
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stefan replied on Fri, Jul 12 2013 11:58 AM

Thanks Roger for good news.

Somehow I knew the catalogue will come back - a lot of people miss it (me too...).

Stefan

Roger
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Roger replied on Fri, Jul 12 2013 12:07 PM

Spot on, Millemissen - they are scheduled for launch in October (all 3 of them as far as I know) and will be included in the new catalogue.

Roger

Chris Townsend
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If you've got something worth shouting about, shout it. If not produce yet another facile mag full of lifestyle shots.

Can you imagine Audi etc making a brochure without including its technical merits etc

People I work with write B&O off as fairly good technology wrapped up in exotic cosmetics, and then sold to mugs. And in some cases they are right. If a TV costs 3 times the competition, tell them why.

Beosound Stage, Beovision 8-40, Beolit 20, Beosound Explore.

Millemissen
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Roger:

Spot on, Millemissen - they are scheduled for launch in October (all 3 of them as far as I know) and will be included in the new catalogue.

Roger

I know Whistle

Greeting MM

There is a tv - and there is a BV

moxxey
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moxxey replied on Fri, Jul 12 2013 1:59 PM

kokomo:

So just a series of expensive and luxurious house interiors then?

In my opinion, that's not such a bad thing? It was the product placement ideas that got me in to B&O in the first place. And most of the photos don't involve luxurious houses. The BV8 placement photos were very encouraging.

Whatever B&O chooses to do, it can't please everyone. We've had no catalogue for over two years. There have been rumours that it wouldn't get updated. We should be happy we're getting any updated catalogue at all.

Luke
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Luke replied on Fri, Jul 12 2013 2:09 PM

It might come as a surprise to some people, but there are people who buy b&o for their design first and the fact that it has a good sound comes second.

I like the interior/lifestyle shots and am probably more interested in the design aspect. It's the first thing that draws me in, second I usually  hear the product in the store upon inspection. Am actually really not interested in numbers and data, as long as it sounds good.

Have 4x Beolab 5s at home. I'm sure there are better speakers on the market from other brands, but it's just not about that, to me. 

Of course, they could always include that info for those that want it, and keep their magazine as it is.  I do enjoy articles on how they make their products, test them etc. 

I think it could also be that the more technically minded people are also more likely to peruse this forum ? 

 

lano
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lano replied on Fri, Jul 12 2013 2:27 PM
Roger:

Spot on, Millemissen - they are scheduled for launch in October (all 3 of them as far as I know) and will be included in the new catalogue.

Roger

Any hint what kind of products? BV12 NG, BSys 4 or something never mentioned here on the forum?
imac
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imac replied on Fri, Jul 12 2013 4:48 PM

lukeswiss:

It might come as a surprise to some people, but there are people who buy b&o for their design first and the fact that it has a good sound comes second.

I like the interior/lifestyle shots and am probably more interested in the design aspect. It's the first thing that draws me in, second I usually  hear the product in the store upon inspection. Am actually really not interested in numbers and data, as long as it sounds good.

Have 4x Beolab 5s at home. I'm sure there are better speakers on the market from other brands, but it's just not about that, to me. 

Of course, they could always include that info for those that want it, and keep their magazine as it is.  I do enjoy articles on how they make their products, test them etc. 

I think it could also be that the more technically minded people are also more likely to peruse this forum ? 

 

I totally agree with you.

I know a lot of people that buy B&O for the design and none of them read this forum. They don't care too much about specs, etc..

It's also the feedback that I get from my dealer. Not too many of his clients are interested in the performance of the products.

 

Beovision 11-55, Beovision 10-46, Beovision 7-40, Beocenter 6-23, Beosound 9000, Beolab 18, Beolab 19, 2xBeolab 3, Beolab 8000, Beolab 6000, Beolab 2, Beocom 6000, Beosound 3, Playmaker

tournedos
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tournedos replied on Fri, Jul 12 2013 4:55 PM

imac:
It's also the feedback that I get from my dealer. Not too many of his clients are interested in the performance of the products.

Although I suppose - and hope - that they are interested in the sense that the performance and specs need to be "sufficient", so that you can forget about them.

I guess we all are interested in the design aspect, though: otherwise we'd get those better performing, 1/3 the price products from other manufacturers that everybody keeps talking about, huh?

What good would a B&O catalogue be if it only listed numbers?

--mika

bayerische
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bayerische replied on Sun, Jul 14 2013 11:38 AM

Good to hear that the catalogue will be back, I've always enjoyed collecting them, but lately they have been very boring.  IMHO. And not putting product specs in the catalogue sounds like you want to hide them.

 

 

Too long to list.... 

olvisab
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olvisab replied on Sun, Jul 14 2013 11:51 AM

Chris Townsend:
If a TV costs 3 times the competition, tell them why

Last week, I made the installation of my father's new bv 11-55 on a wall.

I DO now understand why this tv is so expensiv. I couldn't imagine before seeing it and using it for a long time how the sound of this tv is great, how it is very well built ....

A brochure even with technical specifications won't give them enough justice.

4 beolab 5,  beolab 9, beolab 10, beolab 5000, beolab 8000 mk2, beolab 6002, beolab 3500, beovision 7 55 mk2,  2 beovision 11 46 mk4, beotime, beosound ouverture, beosound essence, beoplay A8, beomaster 900 RG de luxe and the collection continues...

wonderfulelectric
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B&O should do less mass marketing and more niche targeting. I mean come on ever since B&O tried to market themselves for the masses and behaving like upscale Bose no good has come with that. Focus on marketing in Design mags rather than tech mags I think that's the way to go. And go all the way eccentric in terms of design. Everybody is doing sleek and the rich and "tasteful" are eccentric so go BOLD. 

FYI. This might be just me but I think somebody from B&O was definitely snooping into the forum for ideas because focusing on less tech and having a creative director of sorts are really in the vein of what I was posting like 8 months ago. Anyway execution was bad the new interiors of the boutiques were done in bad taste and the creative director doesn't seem to know what he was doing. 

Note to B&O: A creative director in a company is suppose to put his signature style on every product, website layout and the boutiques function as a symbiotic whole. 

Chris Townsend
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You would simply never find a car or exclusive watch brochure without the lifestyle enticing pics, but backed up by at least a modicum of technical information relating to what your paying all that money for.

All about the balance i guess. 

Beosound Stage, Beovision 8-40, Beolit 20, Beosound Explore.

Millemissen
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Hi olvisab,

Thanks for that statement - I think that says all!

MM

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Chris Townsend
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Declining sales say a lot more. 

Beosound Stage, Beovision 8-40, Beolit 20, Beosound Explore.

Millemissen
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Oh Chris, you really can make the sunshine disappear - dark clouds are coming up No - thumbs down

Grrr! MM

There is a tv - and there is a BV

Millemissen
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Or should I honestly ask, why do you keep up posting on this forum, if you are that much disappointed with Bang & Olufsen?

Greetings MM

There is a tv - and there is a BV

Jeff
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Jeff replied on Sun, Jul 14 2013 5:02 PM

Millemissen:

Oh Chris, you really can make the sunshine disappear - dark clouds are coming up No - thumbs down

Grrr! MM

He does remind me of that character in the old Lil'Abner comic strip that always wandered around with a dark cloud over his head.

B&O has almost never focused on their specifications in their ads or brochures. Over the years I've also found that published specs often have precious little to do with how something actually sounds, it's just more window dressing in an attempt to one up your competition for people who usually have no idea what said spec means but like to quote it to prove how great they are because of what they bought. You bought that? My amp has less than half the distortion as that amp. What does that mean? Well, it's half! Unsure

Jeff

I'm afraid I'm recovering from the BeoVirus. Sad

Chris Townsend
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I'm not disappointed. My new 11-46 fantastic, and i try and support the brand and promote it at every turn.

I'm just commenting that the catalogue could be improved thats all. This is something that Bose do very well with their fairly pleasant gear.  They only have a handful of stores, but are very good marketing. Their sales last year, $2.5 BillionYes - thumbs up

Regards

Beosound Stage, Beovision 8-40, Beolit 20, Beosound Explore.

Millemissen
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I am not sure that you can compare Bose and Bang & Olufsen.

They are two rather different companie, two different brands - that requires different marketing, different strategies.

And as for the Catalogue - it is seems to be returning...

...but it won't please everybody, as we all expect different things from 'a Bang & Olufsen catalouge'.

Greetings Millemissen

There is a tv - and there is a BV

wonderfulelectric
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Chris Townsend:

Declining sales say a lot more. 

Well.... What did I say about the tumbling Chinese market like almost a yr ago?  B&O is too little too late in that regard.

In the recent years I find myself less attracted to lifestyle electronics and more into the "exclusive"  types. Maybe that's something B&O should consider looking into. I mean selling more in quantity does not mean making more profit. I say more quality less quantity! The product line is seems to be even more all over the place now than it did a year back . What's going on? 

The H3, H6 and Beolab 14 prepositions look so unbelievably pedestrian. What are they thinking? B&O shouldn't be looking to make affordable and great performing stuff because how do you do that when you have your own line of distribution and sales/support network to feed? Luxurious and great performing is the only way to go! And really the only way to survive! Aim high, price high sell less. Usually at a higher price point that's when you can get the aesthetic, built and performance to line up. Like I said before B&O is simply pricing too little for the beautiful electronics to really perform. 

I mean who would have thought $1000 phones will sell like crazy before the iPhone? 

And what's with the collaboration with Vertu? That so reeked of desperation. B&O made cellphones and now they stopped producing their own line of cellphones only to partner with another mobile phone brand??? What a disaster! 

Tone down the mass marketing and make yourself seem like a club that the snobs want to be in.

 

olvisab
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olvisab replied on Sun, Jul 14 2013 8:25 PM

Millemissen:
I am not sure that you can compare Bose and Bang & Olufsen.

Before buying the bv11-55, my father has seen a BOSE TV (yes they sells some tv set) and he was impressed by the sound of it.

I told him that he was crazy to spend nearly 6500 euros in this tv set without  looking at the b&o offer.

After our visit to the b&o store, his decision was easy to take even if he had to pay 2500 more.

Now he has an excellent picture quality, excellent sound, and plenty of useful features.

A litlle exemple ; he wanted to use an headphone and the sound of the tv at the same time (he is a little depth from one ear), it is possible with a b&o tv set not for most of the actual manufacturers.

It is maybe a detail but  the b&o tv are plenty of great details and these details should make the difference if you can see them, touch them or try them.

Well, a catalogue could be usefull but it is like a beautiful naked girl on a cover, I am sure you know what I mean.

" God is in the details ".Mies van der Rohe

Mass market production doesn't care about such details.

 

 

4 beolab 5,  beolab 9, beolab 10, beolab 5000, beolab 8000 mk2, beolab 6002, beolab 3500, beovision 7 55 mk2,  2 beovision 11 46 mk4, beotime, beosound ouverture, beosound essence, beoplay A8, beomaster 900 RG de luxe and the collection continues...

moxxey
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moxxey replied on Sun, Jul 14 2013 9:44 PM

Chris Townsend:

I'm not disappointed. My new 11-46 fantastic, and i try and support the brand and promote it at every turn.

I wouldn't have even bothered justifying myself. Any member who questions another member's reason for adding to a discussion, simply does not understand the reason why forums exist: for us fans - and Chris is as big a B&O fan as anyone else on here - to point out things that are going well, and others that are not going so well. That's called a healthy discussion. Business success recognises this and learns from it.

Millemissen
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Roger:

Good news: The printed catalogue will be back this November, and a new version will be released every 6 months. The catalogue is said to be classy with even less focus on tech data (that can be found online).

Roger

Focussing on the original issue of this post...

...."will be released every 6 months".

That seems interesting.

There must be a lot coming, if updating every 6 months is concidered - I am curious.

MM

There is a tv - and there is a BV

Bv7Mk3
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Bv7Mk3 replied on Sun, Jul 14 2013 10:33 PM

If it's anything like past B&O...It will be the price every 6 months...lolUnsure

Good to hear that things a moving along now,in the B&O world...Lets have a Party !!!

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Dude1 replied on Sun, Jul 14 2013 10:50 PM

Lots of interesting things coming. Just to put some smiles on peoples faces and create more debate for some!

Save your pocket money folks!

Big Smile

Jeff
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Jeff replied on Mon, Jul 15 2013 4:50 AM

Chris Townsend:

I'm not disappointed. My new 11-46 fantastic, and i try and support the brand and promote it at every turn.

I'm just commenting that the catalogue could be improved thats all. This is something that Bose do very well with their fairly pleasant gear.  They only have a handful of stores, but are very good marketing. Their sales last year, $2.5 BillionYes - thumbs up

Regards

I understand, sorry if I misread you! Yes - thumbs up I think the catalogs are something that I always loved and that really need that modern, high end style showcasing the products in stunningly designed locations. The old ones always gave me ideas and the desire to get a home that was that stylish. They were works of art in themselves. 

Every 6 months makes me hope for new gear, but also might allow them to modify and fine tune the sales pitch to match the rapidly evolving market. 

I have two new B&O pieces, a Playmaker, and a pair of tan H6's for my wife. Both have so far been flawless, took me less that 5 minutes to get the PM up and connected to the network and start streaming. The headphones are the most comfortable I've ever worn, and among the best sounding. Good purchases. I can't wait to see the new catalog, and see how stylish I must be...Laughing

 

 

Jeff

I'm afraid I'm recovering from the BeoVirus. Sad

imac
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imac replied on Mon, Jul 15 2013 9:24 AM

moxxey:

I wouldn't have even bothered justifying myself. Any member who questions another member's reason for adding to a discussion, simply does not understand the reason why forums exist: for us fans - and Chris is as big a B&O fan as anyone else on here - to point out things that are going well, and others that are not going so well. That's called a healthy discussion. Business success recognises this and learns from it.

Exactly my point of view. Sometimes I get the feeling that people confuse this forum with a sect...

 

 

Beovision 11-55, Beovision 10-46, Beovision 7-40, Beocenter 6-23, Beosound 9000, Beolab 18, Beolab 19, 2xBeolab 3, Beolab 8000, Beolab 6000, Beolab 2, Beocom 6000, Beosound 3, Playmaker

Millemissen
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"Brand Magazine

The new Brand magazine will not be a product catalogue but a world class tool describing stories and reasons to invest in Bang & Olufsen brand and products.

First issue will be sent to the stores early/medio November.

Format of the magazine: 219 x 297 mm  -  64 pages + cover

An online version will complement the printed version."

MM

There is a tv - and there is a BV

BeoGreg
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BeoGreg replied on Sat, Jul 20 2013 7:01 PM
Thanks for the news.
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