ARCHIVED FORUM -- March 2012 to February 2022READ ONLY FORUM
This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022
http://www.beoplay.com/landingpages/ford
Beo Century ,Beoplay V1, Beocenter 6, Ex-Beolit 12, Beotime , A8. Beolit 15 , Form 2i , Beolab 2000, Beoplay A3.Beosound 1
Nice!
MM
There is a tv - and there is a BV
Even I may afford driving B&O then ;-))
I don't see the connection especially when fewer and fewer young people in America are owning a car or taking their licence (if that's the audience Play are aiming at)
It's like Mansory teaming up with Alba as their customers have no taste ...
we tend to forget there is more to design than designing.
Young people who do buy cars don't want a car with substandard audio. The "Sony" head units in Ford cars are simply by the normal supplier but signed off by Sony in return for a fee. It's similar with Recaro seats but I've had a demo from HK/Beoplay and their work is much more impressive.
No, that's heartbreaking. Ford are absolute toilet as a car brand. What are B&O thinking? Seriously who the heck buys into that brand now? Truly truly heartbreaking. I don't know of a single person who buys that brand - it's pure toilet. I think the kids are buying VW Polo's and Fiat 500's these days. Certainly the 18 year old boys at my gym and buying Polo's as they "look like small Golf GTi's" :)
I thought a 500 would have been a more savvy option for PLAY but BEATS have beaten them to it for the 2017 500 range.
Seriously, heartbreaking news though.
On a positive note, even with all of its brands, HARMAN have not forgotten about BANG&OLUFSEN and seem to be wanting to do something with PLAY.
Im surprised you've fallen for the combination of VWs control of Haymarket publishing and their thin veneer of competence .
Paul W:No, that's heartbreaking. Ford are absolute toilet as a car brand. What are B&O thinking?
Paul W: No, that's heartbreaking. Ford are absolute toilet as a car brand. What are B&O thinking? Seriously who the heck buys into that brand now? Truly truly heartbreaking. I don't know of a single person who buys that brand - it's pure toilet. I think the kids are buying VW Polo's and Fiat 500's these days. Certainly the 18 year old boys at my gym and buying Polo's as they "look like small Golf GTi's" :) I thought a 500 would have been a more savvy option for PLAY but BEATS have beaten them to it for the 2017 500 range. Seriously, heartbreaking news though.
Think global! Who know how this will play out? Few people in North America know about B&O and Beoplay. Fiat does not do well here and VW is having a difficult time because of the emissions problem. Harman is an aggressive company and will try to make this work which will ultimately be good for the Bang & Olufsen brand. This is probably good news.
Clever move by B&O in my opinion. Ford is a mass market brand and probably sell more cars than any other manufacturer worldwide so definitely a good way to get the brand more widely known. Ford are certainly a value for money brand with all models offering nice interiors and a good set of features compared to many of their competitors. I can see a link with what B&O are trying to establish with BeoPlay here. I think this could turn out very well so wish them well. Simon.
B&O products are V1-32, BS2, H95, E8 and an Essence remote.11-46 now replaced with Sony A90J 65”, Sony HT-A9, Sony UBP-X800M2 and Sony SRS-NS7.
What's interesting is HK being allowed to use the 'PLAY" brand rather than using simply B&O, either HK bought the rights or both parties are working together....
http://www.pocket-lint.com/news/138807-ford-will-offer-a-b-o-play-in-car-sound-system-in-2017
Mark:What's interesting is HK being allowed to use the 'PLAY" brand rather than using simply B&O, either HK bought the rights or both parties are working together.... http://www.pocket-lint.com/news/138807-ford-will-offer-a-b-o-play-in-car-sound-system-in-2017 we tend to forget there is more to design than designing.
Duels: I think the announcement at the time said they sold HK the rights to use both the B&O name and Play.
I think the announcement at the time said they sold HK the rights to use both the B&O name and Play.
Correct.
The deal included a license to use both brandnames : http://investor.harman.com/releasedetail.cfm?releaseid=904134
Livingroom: BL3, BL11, BV11-46 Kitchen: Beosound 1 GVA, Beocom 2 Bathroom: M3 Homeoffice: M3, Beocom 2 Library: Beosound Emerge, Beocom 6000 Bedroom: M5, Essence remote Travel: Beoplay E8 2.0, Beoplay EQ, Beoplay Earset
Paul W:Ford are absolute toilet as a car brand.
The only thing "toilet" about my 2015 Mustang GT is the sound system! The "Shaker" 9 speaker audio system that came in my Premium trim level is a huge disappointment. For those that are interested (and to keep on topic) see the car here.
There are many premium Ford applications here in the US where this would integrate quite well; Mustang GT Premium, Fusion Titanium, Escape Titanium, Explorer Sport, Expedition Limited...
Beo4 'til I die!
Hiort: Duels: I think the announcement at the time said they sold HK the rights to use both the B&O name and Play. Correct. The deal included a license to use both brandnames : http://investor.harman.com/releasedetail.cfm?releaseid=904134
As an employee of the car company concerned I had the opportunity to discuss this arrangement some months ago. Without contravening the corporate rules on " social media" I believe I can say that B&O people from Design were available to talk about the visible side of things and there was an impressive demo installation. It does not therefore appear B&O have just sold the rights to the name and walked away. The sound quality brief is to create an augmented effect with greater spacial feel.
hats off to HK as that is good foresight (and nice to know B&O still have their fingers in the pie)
Mark: hats off to HK as that is good foresight (and nice to know B&O still have their fingers in the pie)
I will e-mail some contacts to clarify the situation so it can be confirmed for Beoworld for this audience.
Great that makes now at least one good reason to enter into a ford.
toilet car like vw for sure but that wouldn't annoy me to get into a toilet sonorized by b&o.
4 beolab 5, beolab 9, beolab 10, beolab 5000, beolab 8000 mk2, beolab 6002, beolab 3500, beovision 7 55 mk2, 2 beovision 11 46 mk4, beotime, beosound ouverture, beosound essence, beoplay A8, beomaster 900 RG de luxe and the collection continues...
Echo !
terrible accoustics in here. Are you posting from a cheap model VW ?!
Bad connection with an ipad. Sorry.
always enjoyed this level of detail from B&O (Aston Martin N430) where they would colour code the speaker to match the welt (piping) trim....
Very good news that Bang & Olufsen natural sound will become available in Ford vehicles also.
Ford is in Europe an involving driving car, making your sensors work. Great to read here that B&O Play will expand that experience.
Harman owns B&O car sound systems, they make this possible. Big compliments.
BMW moved to Bowers & Wilkins, still have the Harman Kardon option too on latest new models.
Mercedes-Benz moved to Burmester.
Ford moves from Sony to B&O Play
(from internet: spokesperson confirms that anywhere you currently see a Sony system (Focus, Fusion, Explorer Platinum, to name a few) it will soon be replaced with a B&O Play system.)
Regards, Robert
(Just a note here: I drive a BMW 3-series coupe)