COMMERCIAL BREAK #8

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Dillen Posted: Thu, Aug 17 2017 8:59 AM

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Avoid the Racket in the Radio.

Replace the potentiometers with B&O new "Noisefree"

Many and expensive Experiments in B&Os Laboratories went prior to the
construction of B&Os new Potentiometer, which appears as a beautiful and
collected whole, entirely encapsulated in a dustfree Bakelite Housing.
The resistive Element, which has been made from a Mass similar to B&Os
well-known Homogen Resistors, can, unlike wirewound Elements neither
burn nor break or - and that's just as bad - introduce Noise.

Price/each
From 1000 Ohm to 1 Megohm DKK 5
Add for logarithmic Version DKK 1
Add for Mains Switch DKK 2

The following Values are in stock, with and without Switch as
well as in ordinary and logarithmic Versions.
1000 - 2000 - 5000 - 10000 - 20000 - 50000 Ohm
0,1 - 0,2 - 0,5 - 1,0 Megohm.

(April 1935)

Note:
The name Beolit is not yet used for the Bakelite material.
It was, however, used in the microphone ads in November the same year (Ref. Commercial break #2).
So the first use of the Beo-"prefix" must have seen light between april and november that year.