B&O marketing

Beoplay facebook page this morning, they posted the link below going on about drilling holes in the BeoLit 12.

http://journal.beoplay.com/index.php/2013/07/attention-to-detail-the-grill-on-beolit-12/

 

does anyone really care?  Would they not be better off trying to educate people about the amplification or something?

they are basically saying that the device is expensive because of the fancy holes drilled in the cover, and it's not just this product they seem to keep banging on about stuff that's irrelevant  to 9% of people rather than the actual performance of the products.  See recent videos about beolab 14 and beoplay a9.

 

i don't get it.  If I ran a company that was constantly being accused of being form over function, I would be trying to change people's minds, not banging on about how expensive it is to implement tiny little details that most people will never notice.

Apparently nobody's interested in technical aspects of gear more expensive than a family car! Did this a few weeks ago. Give up and enjoy the drill holes!

I think the explanation is quite appropriate as its all part of justifying the cost. The beoplay product is premium priced both for its performance and its craftsmanship . A car body side has more press stages for deeper draw and greater definition of form in the metal. The speaker grille could be fabric or a constant sheet of perforated metal, but it's not . Why not tell people ?

Also, I seem to remember rumours of a cost saved mk.2 model mentioned on here.

The problem for B&O is that they have a reputation for just being cosmetically doled up good gear.

I can think of only one other person at work who I know buys B&O. That's out of say 150 work acquaintances who earn £50,000 and upwards. Most think myself and the other Chris must be mad. None of my female work colleagues liked the Beolit at all but all loved the A8 when I showed it to them!

If Bang & Olufsen use well manufactured aluminium (the BeoLit 12, people complain.

If they let the aluminium away and use nicely manufactured plastic (the BL14 sub) people complain too.

Grrr! mM

Most of People are sheeps. They don't need education, just pure marketing.

This article is for people who use their brain , be carefull before reading !

Brain - what brain?

MM

I think that those details videos are great for amplifying the fact that B&O care and stew about those little things. What I don't like in the current marketing is the room setups that they portray..... I think it's a little hard to relate to a BV1-40 or BV11 in the middle of warehouse like room with nothing on the floor but the BV and a rug. While the product lends itself to such a theme, it does not drive home how B&O can and will fit into any decor. Which then in turn makes it that much harder to sell the wife (or spouse or whatever) on how these timeless designs can be taken home and really enjoyed. Too many times I run into people that just can't see it in there home because it's too modern etc. Very few times have I been turned down on the sale once they are there and they see and hear them in their own home versus in the shop. 

Chris Townsend:

Apparently nobody's interested in technical aspects of gear...

I'd assume most purchasers (or potential purchasers) of a BeoLit 12 aren't clued up to understand the technicalities.

Remember that your average punter on the street spends no more than a few pounds on speakers or headphones. They buy their speakers from Argos. I'd assume most of these people already know that B&O kit is visually/audibly better than your average speaker, so it's better to focus on the manufacturing rather than the quality of the audio.

Maybe I'm wrong, but most of us here don't think like the average person on the street, remember!