ARCHIVED FORUM -- March 2012 to February 2022READ ONLY FORUM
This is the second Archived Forum which was active between 1st March 2012 and 23rd February 2022
BeoPlay shop at Copenhagen airport.
They have special offers on Beolit 12 and Beosound A8
Special Offers:
Now that is a beautiful looking boutique showroom! Elegant but still young!
Yeah - 'coz there's a huge market in impulse airport buys!
At best this could make complete Copenhagen (which I still maintain is wonderful) strangers "brand aware".
Ban boring signatures!
Paul W: Now that is a beautiful looking boutique showroom! Elegant but still young!
I absolutely agree Paul -- I was really excited (for B&O) when I saw these pictures !
Then my pessimism prompted the thought about how one could do a V1 carry-on
BeoNut since '75
Showed my wife and she had some interesting perspectives:
elephant: Showed my wife and she had some interesting perspectives: "they're using 'hang sell'" (a retailing term) "they've got prices --- so people will not be worried about touching them" "it looks current" (in a retailing sense) "it looks young" "it looks open ... and inviting" "it looks like other shops --- people won't be scared to go in"
I'd be really interested to know how much all of these positives turn into real sales!
Puncher:I'd be really interested to wonk how much all of these positives turn into real sales!
My wife is a professional retailer and a gifted amateur when it comes to shopping (which for a woman is a different process from buying and different again from a male purchasing) , so I trust her judgement that this will generate greater store traffic and therefore brand awareness and the start of brand engagement
I think the "hang sell" and "prices" will generate impulse buys -- which is what flight delays usually result in
More importantly for repeat flyers (who are males like me) it creates a destination place to hang out in and will lead to purchases on the third trip
elephant: Showed my wife and she had some interesting perspectives:
I agree with her. Looks pretty darned good to me. B&O should consider more 'pop-up' smaller Play stores in the future.
As a bloke, I never hang out in any store. Go in, do what I need to do, get out! So, these kinds of stores actually suit me better.
I like it and the hang sell concept too.
I think I'd like a V1 as carry on, but I imagine it might be for people that are pre purchasing , like when you go out of melbourne and pre purchase grog and say i'll pick it up on my way through.
I'd like a V1 :-)
Aussie Michael: I like it and the hang sell concept too. I think I'd like a V1 as carry on, but I imagine it might be for people that are pre purchasing , like when you go out of melbourne and pre purchase grog and say i'll pick it up on my way through. I'd like a V1 :-)
Under those tax-free conditions so would I ... but would those wo/men and beagles in the luggage hall say ?
elephant:Under those tax-free conditions so would I ... but would those wo/men and beagles in the luggage hall say ?
remember you're only in trouble if the beagle sits near you. If he jumps on you, he likes you :-)
Until then: all good.
Looks more like an experiential shop than one for buying . If you can't take a phone on the plane if its half charged , I'd love to try taking a Beolit 12 on a flight direct from the shop.
Looks like a nice place to peruse the range . They should sell coffee there .
Beo Century ,Beoplay V1, Beocenter 6, Ex-Beolit 12, Beotime , A8. Beolit 15 , Form 2i , Beolab 2000, Beoplay A3.Beosound 1
Looks like a nice shop.
I like it - it looks cool, relaxed, unintimidating and generally very open and inviting.
It's a win for me on this. Why can't B&O stores look like this instead of sombre grey carpets and crappy focus panels everywhere?
Lee
The nearby B&O store has those moving Focus panels http://m.youtube.com/watch?v=xxExAmtUaCk
but this does look very approachable
Simonbeo:The nearby B&O store has those moving Focus panels http://m.youtube.com/watch?v=xxExAmtUaCk but this does look very approachable Beo Century ,Beoplay V1, Beocenter 6, Beolit 12, Beotime , A8 , MX 5500 .
we tend to forget there is more to design than designing.