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We will not see a complete television set from Apple

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jvezina
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jvezina Posted: Wed, May 20 2015 12:24 AM

Apple plans for a complete television set are apparently put on ice:

http://appleinsider.com/articles/15/05/18/apple-reportedly-iced-plans-to-build-television-set-looks-to-debut-new-apple-tv-at-wwdc

Instead, they will concentrate their efforts on the Apple TV box.

A good thing for B&O perhaps? Smile

Good reading,

Jean

 

elephant
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elephant replied on Wed, May 20 2015 12:46 AM
Seems true despite Icahn's lone voice and dollars.

Or it could be the biggest smoke screen ever Big Smile

I really thought that lot of the change around the retail process was getting the stores, staff, and customers ready to inspect a large device like their TV and then order it through an App. Of course a big issue would be achieving a quality installation in the home without a certified field force.

The Ars Technica report was also interesting. Especially the very first comment posted which said "not true - look at B&O and Lowe" and then revisited the Apple takeover of Lowe rumour.

http://arstechnica.com/apple/2015/05/wsj-apple-dropped-plans-for-a-tv-set-more-than-a-year-ago/

I just hope the new ATV black (although my wife thinks it will be white/ aluminium) will fit in the "old" holes in the Avant and V1 .... but I expect to be disappointed.

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Michael
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Michael replied on Wed, May 20 2015 1:08 AM
All is rumors and we can't know for sure about anything when it comes to apple. My own bet is that 4K is messing with their strategy and that they wait until the market has stabilized before making a move.

Think about it. Retina is key for Apple in marketing. 4K or 8K would be retina. But their TV solutions today are 1080p.

Anyhow, rumors is always rumors.

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BeoCom 6000 and so much else :)  

elephant
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elephant replied on Wed, May 20 2015 1:18 AM

Michael:
All is rumors and we can't know for sure about anything when it comes to apple. My own bet is that 4K is messing with their strategy and that they wait until the market has stabilized before making a move.

Think about it. Retina is key for Apple in marketing. 4K or 8K would be retina. But their TV solutions today are 1080p.

Anyhow, rumors is always rumors.

I like the BeoRemote One RELAX Avatar :)

 

Yes, you could be right.

I remember Phil Schiller making a big deal several Keynotes ago about how they had a different aspect ration support compared to 1080 and the upcoming 4K and/or UHD.  At the time I thought "hmm interesting ... what seeds is he planting !"

Then last year we saw their 5K Retina iMac, and we have yet to see that as a pure monitor ... like their old Cinemas.

And over night they announced improvements and small price cuts to the 5K Retina ...

http://arstechnica.com/apple/2015/05/apple-gives-retina-5k-imacs-a-200-price-cut-intros-low-end-1999-model/

BeoNut since '75

Michael
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Michael replied on Wed, May 20 2015 8:51 AM

elephant:

I like the BeoRemote One RELAX Avatar :)

Nice, thanks :D.

Yep, there is no 5K screen on sale except for the 27 inch iMac with retina display today (and it can't be used as an external monitor like the ordinary 27 inch iMacs). I think this is because of the DisplayPort protocol and what future Apple will go after. However, there are other 4/5K enabled monitors that do work with some macs, Apple even supports retina resolutions on them (so not everything will be super tiny but look great as on the MacBook Pro Retina.

The price cut was nice to read about, but our european prices are still higher after their increases over the year because of the dollar price. 

Beolab 50, Beolab 8000 x 2, Beolab 4000 x 2, 
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BeoVision Eclipse Gen 2 55", BeoPlay V1-40, 
BeoCom 6000 and so much else :)  

Aussie Michael
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Michael:

Nice, thanks :D. Yep, there is no 5K screen on sale except for the 27 inch iMac with retina display today (and it can't be used as an external monitor like the ordinary 27 inch iMacs). I think this is because of the DisplayPort protocol and what future Apple will go after. However, there are other 4/5K enabled monitors that do work with some macs, Apple even supports retina resolutions on them (so not everything will be super tiny but look great as on the MacBook Pro Retina. The price cut was nice to read about, but our european prices are still higher after their increases over the year because of the dollar price.

How can a 27 in her normal model be used as an external monitor?
Paul W
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Paul W replied on Wed, May 20 2015 1:20 PM

All very interesting! Maybe Elephant, the new ATV box will come in silver, gold or space grey options!

Probably very good news for B&O TV wise, but then again, we really do not know what their plans/direction are now for TVs.

Gotta say, that new MacBook Retina 12" is the cutest chicest piece of tech that i've ever seen. Love everything about it :)

Millemissen
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I don't care much for the colour of an ATV - it is hidden away anyway!

The new MacBook Retina 12" is the real (cute) thing Smile

Saw it/tried it out some days ago in the Apple Store in Hamburg.

MM

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Paul W
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Paul W replied on Wed, May 20 2015 2:36 PM

Gotta agree with you MM it's beautifully engineered isn't it. A friend bought one last week in space grey and we did some HD 1080p editing on it using Final Cut Pro X and it's a speedy little thing. Certainly no issues with the Core M using either Final Cut Pro or Photoshop :) The size of it is simply perfect!

 

Mark
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Mark replied on Wed, May 20 2015 3:55 PM

you can understand why, Apple would have to radically differentiate themselves somehow from the other players to demand a higher price tag

It makes more sense to focus on the user interface experience and to me this is the easier option, this should have started with regular Apple TV firmware updates rather than bug fixes and looking ways to support local catch-up tv and radio services + Netflix, Amazon etc...   

we tend to forget there is more to design than designing.

Millemissen
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Would you really consider an Apple tv against a B&O tv ???

MM

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Paul W
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Paul W replied on Wed, May 20 2015 7:11 PM

Software wise of course BUT an Apple TV wouldn't and couldn't be like anything that we've ever seen from TV design as we know it. Plus it would be well under 2K-1.5K Euro so not in B&O's price. Sound no doubt would be provided by BEATS etc. Jonny Ive and his team are quite geniuses with design & aluminium so it would be striking but who knows, maybe they are focusing on electric cars & car batteries instead!

Millemissen
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Well, I can't wait to see, when B&O comes up with a 'MoodWheel/PatternPlay-BV'

A tv never seen before Big Smile Big Smile Big Smile

MM

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elephant
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elephant replied on Wed, May 20 2015 7:42 PM
Millemissen:

Would you really consider an Apple tv against a B&O tv ???

MM

There is a tv - and there is a BV.

Serious response - they are different creatures and right now at least one is mythical.

B&O pros:

- PQ

- SQ

- speaker groups

- movement magic (if you really need it)

- multi-room (maybe)

- "design" dress

Apple hypothetical pros:

- price; more than Korean product volumes however less than Danish product volumes

- "industrial" dress

- Siri control

- hub for home automation ecosystem

- App Store "games" / communications productivity apps

- exclusive music content (if you like the Beats curation)

- exclusive iTunes events (again a matter of taste)

- Mastered for iTunes (ie their DVD like interface)

- channel integration (if you like typical American content)

However on the Apple list only the first two require their pane (or pain Big Smile) of glass

All the others can be delivered by an enhanced ATV set top box

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Millemissen
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Why do you think, that the price for an Apple-tv will (or rather would) be 'better' than for a B&O-tv.

I know no (!) Apple product, that I would consider inexpensive.

MM

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Paul W
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Paul W replied on Wed, May 20 2015 7:59 PM

Easy MM, B&O prices are 4-5 times higher whereas Apple tend to price 1.5 times higher than the mainstream. A MacBook Pro is £999 not say 4 or 5 times higher than an Anus or HP equivalent if there is one. An iPhone is the same price as say a Samsung Galaxy or HTC. Apple is clever with pricing, they know what will and what won't sell.

elephant
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elephant replied on Wed, May 20 2015 8:11 PM
Exactly Paul

And MM that's why carefully inserted the word "volume"

It is no disrespect to B&O that even by sourcing from China for lower costs they still do not have the volume to negotiate tough deals and spread their R&D very thinly

BeoNut since '75

AnalogPlanet
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Also, while Apple is a premium brand - B&O is a luxury brand. So by definition more expensive (but that's all obvious). 

In fact, which brand of AV/consumer electronics do you know being more expensive than B&O? That gives me reasonable confidence Apple TV would definitely be better priced.

Mark
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Mark replied on Wed, May 20 2015 8:47 PM
I'd like to see a B&O tv with Apple operating system, best of both worlds .....

we tend to forget there is more to design than designing.

Paul W
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Paul W replied on Wed, May 20 2015 9:22 PM

Sadly that would never happen Mark BUT in a way it has by adding the Apple TV box to a BV - kind of perfect for many people I guess :)

Millemissen
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Mark:
I'd like to see a B&O tv with Apple operating system, best of both worlds .....

That would not be a B&O tv!

MM

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Millemissen
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Funny how people react to my mentioning of prices....

....and don't really comment on my question:

'Would you - in the end -  prefer an Apple tv to a BV'?

Well, maybe there is no need for an answer - because there will not be an Apple tv.

MM

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Millemissen
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elephant:
Exactly Paul

And MM that's why carefully inserted the word "volume"

It is no disrespect to B&O that even by sourcing from China for lower costs they still do not have the volume to negotiate tough deals and spread their R&D very thinly

Of course they would sell more - but it is still a question how many more, if the price is higher, than what people usually spend on a tv?

I am pretty sure, that Apple would not earn a lot selling an Apple tv.

It is the apps, the licences, selling content and more, that would make them stay in the (tv) business - if they should ever consider that again.

But they probably have realized, that this also can be done with a small box like the ATV/a new ATV.

MM

 

There is a tv - and there is a BV

Paul W
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Paul W replied on Wed, May 20 2015 9:58 PM

Being honest MM, I think an Apple TV if it ever was released would be so different to a B&O TV that it would attract a totally different customer/demographic. You have be rich / or spend a lot of time watching TV to justify a B&O TV but an Apple TV would be affordable to many so again, a totally different customer. I'd buy one if they made it in a 40" but there's no way they'd do a 40 from the rumours that I read. Those Americans like big everything - cars, tvs, food, BIG TUMMYS! :)

 

Millemissen
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Paul W:

Being honest MM, I think an Apple TV if it ever was released would be so different to a B&O TV

Still wondering, what 'be so different' could mean?

A big iMac, that you can talk to and ask for starting this and that app Confused

MM

There is a tv - and there is a BV

Puncher
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Puncher replied on Wed, May 20 2015 10:08 PM

Millemissen:

Paul W:

Being honest MM, I think an Apple TV if it ever was released would be so different to a B&O TV

Still wondering, what 'be so different' could mean?

A big iMac, that you can talk to and ask for starting this and that app Confused

MM

And to be connectively "crippled" so that you can only watch stuff vetted by Apple!

Ban boring signatures!

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If that means it's great quality and not riddled with bugs, that's fine by me.

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BeoBoy68
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BeoBoy68 replied on Wed, May 20 2015 11:06 PM
I am waiting for this !!

LG present new OLED TV with a depth of 0.97mm. The wall screen (size 55 inch) is magnetic.

Dreaming and hoping that B&O could use this screen for a new BeoVision Avant-Garde ! Yes - thumbs up

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I predicted this just a few short years ago to much amusement. If laminating a screen to a wall means an end to the traditional TV, even current OLED TVs will look almost ancient in short order.

What of the Beovision, and I guess all new audio markets will then appear. Was the 12-3 years ahead of its time?

Beosound Stage, Beovision 8-40, Beolit 20, Beosound Explore.

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Paul W:
A MacBook Pro is £999 not say 4 or 5 times higher than an Anus

And they say body parts are priceless :-p lol

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BeoBoy68:
I am waiting for this !!

LG present new OLED TV with a depth of 0.97mm. The wall screen (size 55 inch) is magnetic.

Dreaming and hoping that B&O could use this screen for a new BeoVision Avant-Garde ! Yes - thumbs up

Obvisiously you don't care much for sound No - thumbs down

MM

There is a tv - and there is a BV

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TWG replied on Thu, May 21 2015 5:26 PM

Michael:

Nice, thanks :D.

Yep, there is no 5K screen on sale except for the 27 inch iMac with retina display today (and it can't be used as an external monitor like the ordinary 27 inch iMacs). I think this is because of the DisplayPort protocol and what future Apple will go after. However, there are other 4/5K enabled monitors that do work with some macs, Apple even supports retina resolutions on them (so not everything will be super tiny but look great as on the MacBook Pro Retina.

The price cut was nice to read about, but our european prices are still higher after their increases over the year because of the dollar price. 

 

There IS a 5k screen on sale. For example from DELL:
http://accessories.us.dell.com/sna/productdetail.aspx?c=us&l=en&s=bsd&cs=04&sku=up275k3

And it's nice to hear (if true?) that the megalomaniac company Apple will not introduce a TV.

 

 

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BeoBoy68 replied on Thu, May 21 2015 5:49 PM
Millemissen:

Obvisiously you don't care much for sound

MM

MM you are a provocative person and painful. I think, I care much about sound than you.

Did have the BeoVision 4 integrated speakers ?

Not at all, I have allready BeoLabs Stick out tongue

Some BeoFans need more than a simple poor center speakers like yours V1.

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TWG:

There IS a 5k screen on sale. For example from DELL: http://accessories.us.dell.com/sna/productdetail.aspx?c=us&l=en&s=bsd&cs=04&sku=up275k3 And it's nice to hear (if true?) that the megalomaniac company Apple will not introduce a TV.

Why is that nice?

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Paul W
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Paul W replied on Thu, May 21 2015 6:48 PM

I didn't realise Dell were still around??? We had them years ago at the BBC. They weren't very nice. They didn't deliver a pleasant, special experience like say using an Apple product does. Bland kind of.

Magnetic screen sounds greats. Just add a BeoLab 7.4 or whatever for sound :)

Millemissen
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BeoBoy68:
Millemissen:

Obvisiously you don't care much for sound

MM

MM you are a provocative person and painful. I think, I care much about sound than you.

Did have the BeoVision 4 integrated speakers ?

Not at all, I have allready BeoLabs Stick out tongue

Some BeoFans need more than a simple poor center speakers like yours V1.

What is the point of having a magnetic wall screen, if you don't intend to move it around?

Would you then move your BeoLabs around as well?

Not all that is possible, is also 'good'.

The screens/displays, that we have now, are already pretty flat.

I prefer having a tv with a design, that also include a descent speaker system.

And I don't intend to re-arrange my viewing and listening area that often.

These flat displays will find their place everywhere, where a 'display-only situation' is needed (and that is prettty awsome).

But there is no necessity for them in dedicated tv (especially not in a BV) scenario.

 

P.S. B&O has purposely left the former seperation of screen and speaker(s) - the costumers want a BV with included great sound.

 

MM

 

There is a tv - and there is a BV

elephant
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elephant replied on Thu, May 21 2015 10:43 PM
Millemissen:

P.S. B&O has purposely left the former seperation of screen and speaker(s) - the costumers want a BV with included great sound.

I thought it was to provide entry point pricing, not a design preference.

BeoNut since '75

Millemissen
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@elephant

I was not talking 'design preference'  - which indeed might be part of the reason.

I was talking about people wanting a complete unit - not having to set up/connecting two devices.

Another important part is, that you (as with the Avant) can 'design'/tune the sound for exactly that screen/size of the screen.

In case of a wall mounted Avant - just think of the fact, that the audio engine know how the woofer on the back has to perform, when it is right or left angled, and turned from the wall.

I am pretty sure, that it - from a pricing point - would be cheaper to make an external speaker, than to make a speaker (system), that is conceived for that particular tv.

MM

There is a tv - and there is a BV

BeoBoy68
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BeoBoy68 replied on Fri, May 22 2015 12:01 AM
Millemissen:

...

B&O has purposely left the former seperation of screen and speaker(s) - the costumers want a BV with included great sound.

Not all customers want a TV with an integrated poor center speakers with no bass.

I want choose my speakers.

B&O produced some years ago, great center speakers like serie 7 - 7.1/7.2/7.4.

Today the Beo's portfolio have no one when all manufactures propose many.

Crazy decision from Beomarketing and CEO ! No - thumbs down

Millemissen
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@BeoBoy68

You mau call me 'a provocative person and painful'.

All I can say is.....that we disagree!

MM

There is a tv - and there is a BV

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