B&O Royal Warrants

What is the history of the B&O royal warrant and the associated company logos?

I've just noticed that my circa 1970 BM1200 has a crown logo and "by appointment " text, whereas my BM 2000 of circa 1974 just has plain text saying Bang & Olufsen of Denmark. And when did this plain text get dropped in favour of the B&O logo that appears, for example, on the 1967-72  Beovox 2500 cubes?

Graham

vikinger:

What is the history of the B&O royal warrant and the associated company logos?

I've just noticed that my circa 1970 BM1200 has a crown logo and "by appointment " text, whereas my BM 2000 of circa 1974 just has plain text saying Bang & Olufsen of Denmark. And when did this plain text get dropped in favour of the B&O logo that appears, for example, on the 1967-72 Beovox 2500 cubes?

Graham

Company name and logo have been used interchangeably almost since the beginning (usually uppercase only, but there was a period in the 80s and early 90s were both uppercase end lowercase letters we used in the name. I'm sure somebody with a historic reference book about B&O can enlighten us in far more detail.

My two cents about the crowned logo: I remember reading an article a few years back, according to which Bang and Olufsen became purveyors to the Royal Danish Court in the late 50s. They proudly used the Crown above the logo with the honorary warrant surrounding it in a circular fashion (or written horizontally) for many years on products large and small. I've even seen it on pickup cases no larger than 7 x 5 cm. As far as I recall, the crown was dropped in the 80s as part of a conscious design decision to focus on the brand and nothing but the brand.

This Beosystem was sold to the Royal Family and later given to the Struer Museum. There are more in the exhibition. The beovirus seems to be endemic in the royal family ...

Peter The Biker, can I ask you, where you found this photo?

Martin

Dillen:

Peter The Biker, can I ask you, where you found this photo?

Martin

Martin,

The picture is in this long picture thread on a Rolex forum, posted by another Beoworlder about a Struer visit.

Strange place to post this stuff, but it gets B&O knowledge out beyond Beoworld!

http://www.rolexforums.com/showthread.php?t=235224

Graham

bayerische took a similar picture on the same BeoWorld trip as I did in 2012. Nice to see his photo collection on the Rolex forum.

Peter the Biker:

bayerische took a similar picture on the same BeoWorld trip as I did in 2012. Nice to see his photo collection on the Rolex forum.

Hi Peter,

Apologies if I mixed up two near identical photographs! 

Graham

Krone 3 did not have a Beogram 1000, - that was Krone 2 (the "Tea-table") some years earlier.
The speakers were not of a different woodsort than the rest - and the ones here look more like Philips or ITT than B&O.

Many of the things in the Struer Museum B&O exhibition are replicas or empty cabinets with glued on buttons.
Not particularly well done and often far from correct looking.
Typically some of the more interesting and/or significant models - a shame, really.

Martin

Krone 2 ...

With White-Key version of Beomaster 1000, Beogram 1000 and 2 speakers packed in the modular system called Byggemøbler Type H (if I am not wrong)